Tag Archives: Week 3

Week Three with Fortnite

This week, the undergraduates were asked to bring together the outputs they had already created — the user personas, and the digital version of their asset map from last week. Combining these two things meant that they could devise likely narratives for their personas as they come to north Wales.

I was sat with team Fortnight, who from the sounds of things are really on top of their tasks. They set to the task with a speed and efficiency that was surprising to see. Perhaps going off what they were doing last week, they had a note-taker already prepared, and each had done their pre-requisite work enough to be able to start as soon as they heard the word ‘go’.

It was really interesting to see how invested in these fictional users the team members were, with a narrative slightly outside of the scope of this project coming to bear on almost every example. They were really engaged with the empathy aspect of deciding on a target audience.

With direction from the event organisers, the undergraduates were thinking about how to bring the adventure tourism together with ‘wellness’, a concept basically rooted in healthy living; both in terms of body and mind, and the more nebulous spirit and soul.

The team seemed to find it more difficult to focus on the wellness aspect of the task/brief, because it was newly introduced this week, and they were instead focusing so heavily on the narrative of what their personas would do when in Wales, figuring out where they were most likely to stay, eat, and even shop.

I reminded the group that we were trying to think of how the customers of the two companies would take something back home with them, and then how that might translate to them returning or even encouraging others to travel to the area for a similar experience.

They were good in that they didn’t think purely of physical things they’d take with them, but the metaphorical, experiences, and even emotions they’d take away from a trip to these adventure sites.

In future, I’d remind them to remember the wider context of the tasks, and think about why we’re coming up with the narrative of these personas, not just the mechanics of what those narratives contain.

Week 3 – Scenarios with The Puffins

This week we began by looking at reasons why people might travel to North Wales, in particular the idea that they might improve their wellness (be that physical, mental, or spiritual) during their visit.

We discussed different types of wellness and the different types of wellness tourism that exist and how they overlap. Adventure tourism is a part of wellness tourism, but so to could be culinary tourism, eco- or environmental tourism, or cultural tourism. We also considered the difference between a challenge such as an intense work out at the gym, to a Real Challenge, such as climbing an actual mountain. The wellness gained from completing a real challenge rather than a simulated one is far greater, and as such people can only gain these experiences from physical visiting locations such as North Wales.

This week I worked with a group called The Puffins (formerly Nationality). Their first task was to bring together their four personas from week one, and then apply them to the adventure map they created last week. They needed to develop eight scenarios (two for each persona) for their journey through the adventure map, thinking about what sort of wellness they could experience and what different paths they would take.

Copyright – Dan Lane Photography

One factor I noticed was that three of the four personas were a type of student; a student visiting from London, a first year student who has just moved to Bangor, an international student. The other persona was a father who lived in the local area. Though each of these personas definitely have different experiences and interests, it might be interesting to see a wider variety of people with more contrasting motivations.

They developed many different scenarios for the personas, including an international student facing her fear of heights with her friends, and a family weekend to spend time together.

For the final task of the evening the group chose one persona and scenario to develop into a storyboard for a short film. They chose to use a scenario about a student visiting North Wales from the university in London, and planned out how the video will progress, considering what they are likely to be able to film or have access to within the next week, and how they want to tell their story.

For next week the group needs to have made not only their 30 second video but also a set of slides for the Pecha Kucha presentation, which should be made up of 10 twenty second slides and the thirty second video. I look forward to seeing how the presentations unfold next week!