Tag Archives: Week 2

Week 2 – Adventure Maps with KLLR

Tonight started off with presentations from Zip World and Rib Ride, giving us more information on how their businesses have grown, how they can work together, and what they are planning for the future. It was really interesting to see how the different companies developed, and to hear about the parallels between two quite different ventures.

After the break I joined team KLLR (a working title, proper team name to follow), who unfortunately had one member missing.

The team were tasked with drawing out a map of North Wales, covering the area from Menai Bridge to Bethesda, to encompass elements of both Rib Ride and Zip World. To put together their ideas the group instead developed a mind map, jotting down different places of interest and attractions in the area. From a critical friend perspective I think something that might need work is simply getting more into the specifics of the task. The team mentioned different lakes in the area by name but only wrote “lakes” on the mind map. Different lakes in the area offer different opportunities – are you talking about a lake by a mountain? Does it have parking? What facilities are nearby? These sort of things need to be taken into consideration.

The teams were then asked to pinpoint ten key areas of interest and apply to them stickers from sheets they’d been given, and to develop a key so that others could understand the map.

A team member mentioned that this felt like it would give them “tunnel vision” as the area had so much to offer and that narrowing the map down to 10 things would simplify it too much. However, it’s important to consider that this is just one task in the project. You need to decide what the most important or relevant features are, to then understand what is most successful and to find areas that need development.

The team began to plot a more traditional map, and started to narrow down what the most significant attractors/attractions were. From this, they are going to meet as a group and develop their digital map, considering what other elements might need to be added, to complement and improve on the existing features.

Going forward I think it will be critical for the team to focus on the task at hand without getting distracted by the bigger project. Yes, it’s important to keep the end goal in mind, but don’t get bogged down by the big details so that you aren’t able to fine tune the specifics. When you work on your final proposal you need to be able to justify your idea to prove it’s worth, and working on your tasks each week will help you build up to that.

Also, work on that team name…

Week Two with Sales in Wales

This was the second week for us all participating in Enterprise by Design this year, and there was a definite sense that the undergraduate students were happier than last week. Being asked to form a brand new team within half an hour of meeting someone for the first time is daunting for anyone.

But, coming to this session knowing who they’d be working with, the undergraduate population got down to work fairly quickly. Representatives from Zip World and Rib Ride respectively introduced their employers and their background, market power, customer numbers, and future intentions.

Enterprise by Design 2018 is focused on bringing these two companies together in a mutually beneficial way. By bringing undergraduates from five different schools, and in four areas of specialism, this project hopes to bring a breadth of knowledge to bear on the problem given by the companies’ brief.

This week, the students were asked to map out the services, infrastructure, and ‘assets’ of the local area, focusing in particular on the corridor between Menai Bridge and Bethesda; the main hubs for Rib Ride and Zip World, respectively.

I was working with Bethan, Chloe, Tomos, and Xi Xiao (who in week 3 decided upon team Sales in Wales), and I found that they were bogged down by certain things mentioned in the brief as pointers; the geography of the locations and not their quality as assets, in particular.

This isn’t much their fault, as they were all unsure of the area in question and hadn’t much experience in this narrow corridor of Gwynedd that we were discussing. With the help of Google Maps, they were better able to place these assets on their own map.

In future, it might be more beneficial for the group to focus on non-physical importance of assets too. A stronger instinct to search online for a broad overview of something they aren’t sure about may be beneficial, as well.

In terms of the work the group produced in the week leading up to Tuesday’s session, the group had three different (one team member only joined this week) personas that they will be able to merge with this week’s task in order to better identify places where gaps in the North Wales “adventure map” exist and what they might do to solve those gaps.