Tag Archives: USSEnterprisebyDesign

Ideation with the USS Enterprise by Design

This week I worked with the team, USS Enterprise by Design.

A major task for today was developing as many ideas as possible, with an emphasis on quantity, not quality. Andy inspired us to forge through with ideas of potentially questionable quality with the quote “if you feel like you’re in control, you’re not going fast enough”. By generating loads of different ideas at a fast pace the team can have more to work with and more ideas to share and develop on.

By randomly selecting a persona, a context, a technology, and a wellness, the team was given a basis on which to develop their idea. We did two rounds of this to give the team different scenarios to work with.

Round one featured Steve, as 42 year old divorcee with two children, at Aber Falls, using infrared and environmental wellness. Round two featured 45 year old Mary, her husband and two children, at Penrhyn Castle, using GPS and intellectual wellness.

After quickly developing as many ideas as possible, we then heard a little about estimation from Iestyn. He explained that the estimate just needs to be plausible, it doesn’t necessarily need to be right.

This brings us to the homework task for this week. The team needs to come to a consensus about which ideas are the top 4 which need to be looked at further. There needs to be a consensus as the collective product relies on the interdisciplinary knowledge of feedback of the team. Taking the four top ideas, each team member needs to estimate the size of the market for the product/service that they are examining. With this information the team can get a better idea about what to do for their final idea.

Week 4- USS Enterprisebydesign

This week was presentation week, and this team presented their idea for an integrated North Wales adventure package students. They will use a Velocity loyalty scheme for the attractions to bring them together. They want to create wellness USP for North Wales, and utilise social media hashtags to create awareness for the North Wales offering.

The feedback from the panel was positive, however the team have some key actions to work on for next week. The main feedback was: Why Students? Although students make up a big proportion of the population in Bangor both Zip World and RibRide want to expand their audience to wider audiences, throughout the UK and the world. Their plan also seems to be in two halves, both a loyalty program and bringing together services. Both have advantages, a loyalty scheme could be used to solve the problem of people visiting North Wales’ attractors only once and this scheme may be a way to encourage return visits. The combination of attractions too helps create a more cohesive solution for encouraging visitors, but this is likely to be even more effective for visitors from further afield. The panel suggested that they should focus on the latter. A more specific focus may give them a better direction for the next few weeks, as they do not have long to consider their ideas.

The two questions the team have to consider now is how to monetise their scheme, as well as consider how to get local companies to endorse a loyalty scheme that will give discounts to consumers.