Tag Archives: Liquid slate

Week Four with Liquid Slate

Half way through the project, the teams had to produce a “PechaKucha” presentation of 10 slides, lasting 20 seconds each, and with a 30 second video to round it off.

I was ‘observing’ team Liquid Slate this week, in which I was mostly collating feedback that the professional panel, made up of academics and our industry liaisons, gave the team after their presentation.

Liquid Slate chose to focus on digital marketing, offering up key buzzwords like ‘gamification’, ‘documenting’, and ‘challenges’. Their basic idea was to use the ubiquitous smart phone’s innate technical capabilities to capture information about the customer’s adventure and allow them to easily remember that day and share it with others.

Alongside this, they wish to feature a loyalty/rewards system that gives users a digital currency to use for discounts, free beverages, etc. at the various adventure sites around North Wales.

One of the key aspects was their desire to use NFC, or near-field communication, tags which could easily integrate with an app, developed for Android and potentially iOS, to allow tourists to start and stop a particular walk and have the information recorded easily and without hassle for the user.


So, thinking of the feedback that the panel gave the team then, we can see that Zip World’s representative was very interested in the idea of gamification and it was something that they’d already tried to think about.

He pointed out that an app that can be started before the actual journey began, to get kids excited, or give people information before they arrived, was a major selling point.

One of Zip World’s biggest issues right now are wait times when customers are waiting for their turn at a zipline. The downtime means that people are reaching for their phones, but instead of doing something related to Zip World, they’re scrolling through Facebook or Snapchat.

They’re definitely interested in mobile tech.

At the end of the session, the teams were asked to present questions to the panel to see what the reps had to say. Liquid Slate asked to what degree the companies were interested in developing the level of infrastructure that a product such as theirs would require.

The answer was basically to look at ROI, or return on investment. If you have an app that costs £15,000 to produce, and it took two years to see a significant return on their investment, they’d perhaps not want it. But if their return was a few months, and it adds value to the company in some way, they’d be more inclined.

Overall, I think it’s fair to say that many of the groups had little idea going into this presentation this week of their actual product, service, or campaign that they wanted to sell to the companies, but Liquid Slate had an idea and just need to think now how that idea might intersect with what’s already available in the area.

Liquid slate.. solid foundations

Week two gave the oppotunity for the teams to meet the stakeholders, zip world and rib rides. This was their first opportunity to question the clients and to understand the companies ethos and the future for both.

Spotlight content!

Zip world Principles

  • Extraordinary experience
  • Year around experience
  • Unique
  • Constant innovation
  • inclusive

Rib ride focus

  • History of the region
  • Consumer return visit
  • Each skipper provides unique and individual experience

Although both the company sizes and future focus differs, they are very proud to be welsh and want to retain their brand heritage as they expand.


After hearing about the products that zip world and ripride, the students had to make a visuals abstract map of all services/ attractions and most importantly the regional assets in Bangor.

After that was complete they were then given stickers which indicate the most important services. They had to then pick the top ten regional assets.

This activity was a theory of mapping and gapping.The gapping aspect was part of the team’s homework, where they identify any services which are not available or not fully implemented

Team work- Liquid slate

The team;

  • Alex Baines
  • Christopher Smith
  • Samantha Vaughan
  • Vicky Wiglusz

At the start, the team was heavily influenced by the leaflets that were presented on the table i.e. rip ride, adventure map etc. This meant that the ideas which dominated the map were linked to adventure tourism and focused on constructed attractions not on the uniqueness of north wales. Everyone engaged with the activity, even when it was a unique experience for some of the students as they don’t draw in their degrees. This helped the images in the brain storm overlap and flow into each other, meaning the team began identifying how places were linked to each other.


Copyright – Dan Lane Photography

They then moved on to finding unique sites of interest in the region such as the ‘longest train station’, Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch, places which tourists would experience in North Wales and nowhere else. There focused became very specific and ‘zoomed-in’ as they stopped seeing how these places were linked.

Focus eventually moved towards general national activities such as sports, yet they remained attentive on what the university has to offer and not on the county itself. However, Liquid slate then started to identify scenic attractors and activities which would increase the numbers of people coming into the area.

As a team they had great communication, but they had no filter as they drew everything they could think of and didn’t take the time to stop to form a plan or to see if each attraction was unique to Wales. This led them to not consider services which are needed for tourism or people in the area, to work on this they should consider their user profiles and what the user would need in an area to come.

But we can all agree 100% that its one of the most abstract team name!

Shannon Roberts