Tag Archives: Enterprise By Design 2018

Week 4 – Presentations with Cyflym

Cyflym’s presentation had a focus on the subject of wellness in North Wales. Their user persona was a 25 year old accountant named Jimmy who was visiting Zipworld and Ribride, and the presentation covered the activities he could do in between over a few day trip. Based on his interests of wellness, hiking, and photography, Jimmy’s journey was plotted for him to visit Snowdon, Betws y Coed, Llandudno, Conwy, Bangor, and Menai Bridge.

There were some great examples, but there wasn’t much information about a specific product or service. The team did, however, mention that they were looking into the importance of social media and potentially developing an app. Their video reflected this, with an interesting Instagram feature and strong narrative of a journey around North Wales.

The panel did question the team’s name of Cyflym, the Welsh word for fast. The narrative depicted was quite laid back and not reflective of the name, however, the team said that though the journey may be slow in pace, it can be fast as it’s done in a relatively short amount of time.

Overall the team have some good ideas, and it will be interesting to see what product or service they develop in the coming weeks.

Week 2 – Adventure Maps with KLLR

Tonight started off with presentations from Zip World and Rib Ride, giving us more information on how their businesses have grown, how they can work together, and what they are planning for the future. It was really interesting to see how the different companies developed, and to hear about the parallels between two quite different ventures.

After the break I joined team KLLR (a working title, proper team name to follow), who unfortunately had one member missing.

The team were tasked with drawing out a map of North Wales, covering the area from Menai Bridge to Bethesda, to encompass elements of both Rib Ride and Zip World. To put together their ideas the group instead developed a mind map, jotting down different places of interest and attractions in the area. From a critical friend perspective I think something that might need work is simply getting more into the specifics of the task. The team mentioned different lakes in the area by name but only wrote “lakes” on the mind map. Different lakes in the area offer different opportunities – are you talking about a lake by a mountain? Does it have parking? What facilities are nearby? These sort of things need to be taken into consideration.

The teams were then asked to pinpoint ten key areas of interest and apply to them stickers from sheets they’d been given, and to develop a key so that others could understand the map.

A team member mentioned that this felt like it would give them “tunnel vision” as the area had so much to offer and that narrowing the map down to 10 things would simplify it too much. However, it’s important to consider that this is just one task in the project. You need to decide what the most important or relevant features are, to then understand what is most successful and to find areas that need development.

The team began to plot a more traditional map, and started to narrow down what the most significant attractors/attractions were. From this, they are going to meet as a group and develop their digital map, considering what other elements might need to be added, to complement and improve on the existing features.

Going forward I think it will be critical for the team to focus on the task at hand without getting distracted by the bigger project. Yes, it’s important to keep the end goal in mind, but don’t get bogged down by the big details so that you aren’t able to fine tune the specifics. When you work on your final proposal you need to be able to justify your idea to prove it’s worth, and working on your tasks each week will help you build up to that.

Also, work on that team name…

Enterprise by Design 2018, Two in a Fortnight

12 teams were all mesmerised in this week’s project session as the two companies part of Enterprise by Design 2018, RibRide and ZipWorld, revealed their newly joint adventure project together! After both companies introduced themselves and their position in North Wales Adventure sector in the first hour of the session, RibRide finally disclosed the big project. As the project is not yet publicly or officially announced yet, any projects details cannot be mentioned or revealed, although this project indeed got all the teams full of adrenaline and ready to start making progress in the process.

Image result for zip worldImage result for ribride










After a quick tea and brownie break, all the teams were back together for the first team activity, but this time with all new postgraduate facilitators. For this week, the team that I choose comprised of Hang Yu, Tara Moran, Matthew Harry and Hugh Macgravie, which all identified as Team Fortnight. The objective of this week’s creation on the 2nd week of the EBD journey was to gather an expansive understanding of the local area. This was done through a mapping activity, where each team was asked to make a mind or geographical map of all the related adventure/tourism or key aspects of the local area, ranging from the Menai Bridge to Bethesda. Afterwards, each team was asked to be reflective and selective upon their map to highlight the 10 most important aspects of coding them with sticker icons.


Overall, I was pleased with my team’s quick thinking and individual input for this activity, as each member had at least a moderate level of local knowledge and valuable insight of the area. Additionally, there was a few strong examples raised and an in-depth team discussion during the selective phase of the activity. There was little reflective input needed to re-establish the criteria of the activity, but nevertheless, Team Fortnight’s performance was excellent this session. Lastly, each team member produced their homework assignments from the previous week of their own user profiles, all to an excellent and insightful standard. All creative currency was awarded.


Lastly, as time was of the essence, each team were asked to further analyse their maps for potential gaps or perceived barriers towards people travelling, staying, approaching these key aspects. For example, one idea highlighted was a lack of accommodation for the large input of consumers ZipWorld receive on an annual basis. This activity requires all the teams to meet within the week, independent from the formal sessions, to work together on thinking, reflecting, and digitising their maps by next Tuesday.


Written by Thomas Jones