Tag Archives: Adventure

Week 2 – Adventure Maps with KLLR

Tonight started off with presentations from Zip World and Rib Ride, giving us more information on how their businesses have grown, how they can work together, and what they are planning for the future. It was really interesting to see how the different companies developed, and to hear about the parallels between two quite different ventures.

After the break I joined team KLLR (a working title, proper team name to follow), who unfortunately had one member missing.

The team were tasked with drawing out a map of North Wales, covering the area from Menai Bridge to Bethesda, to encompass elements of both Rib Ride and Zip World. To put together their ideas the group instead developed a mind map, jotting down different places of interest and attractions in the area. From a critical friend perspective I think something that might need work is simply getting more into the specifics of the task. The team mentioned different lakes in the area by name but only wrote “lakes” on the mind map. Different lakes in the area offer different opportunities – are you talking about a lake by a mountain? Does it have parking? What facilities are nearby? These sort of things need to be taken into consideration.

The teams were then asked to pinpoint ten key areas of interest and apply to them stickers from sheets they’d been given, and to develop a key so that others could understand the map.

A team member mentioned that this felt like it would give them “tunnel vision” as the area had so much to offer and that narrowing the map down to 10 things would simplify it too much. However, it’s important to consider that this is just one task in the project. You need to decide what the most important or relevant features are, to then understand what is most successful and to find areas that need development.

The team began to plot a more traditional map, and started to narrow down what the most significant attractors/attractions were. From this, they are going to meet as a group and develop their digital map, considering what other elements might need to be added, to complement and improve on the existing features.

Going forward I think it will be critical for the team to focus on the task at hand without getting distracted by the bigger project. Yes, it’s important to keep the end goal in mind, but don’t get bogged down by the big details so that you aren’t able to fine tune the specifics. When you work on your final proposal you need to be able to justify your idea to prove it’s worth, and working on your tasks each week will help you build up to that.

Also, work on that team name…

Enterprise by Design 2018 – Velocity: Adventure Experience

Enterprise by Design 2018 has begun. This year we will be working with two, yes TWO, fantastic companies: Rib Ride and Zip World. Along side exhilerating partners from across the region they are key attractors to Snowdonia, which is developing a reputation as a world leading destination for Adventure Experiences.

“North Wales has been named among the top places in the world to visit in 2017 according to Lonely Planet’s annual Best in Travel list. Placed fourth on the list of regions to visit, north Wales is the only UK destination to be featured in the rankings, which are compiled by a panel of the travel publisher’s writers and experts.” — The Guardian