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In Week five, teams were first asked to think about eight location-based technologies and discuss with each other regarding the implications of that technology such as GPS, GIS, WIFI, Bluetooth, etc. Then they were asked to understand the seven wellness dimensions including emotional, intellectual, physical, social, environmental, financial and spiritual dimensions.

The next and the most exciting step was to creating 24 ideas in two rounds (3ideas for each team member per round) based on the identified technologies and the wellness dimensions. And they were also supposed to give each idea a unique name to make it memorable.

I found this session so interesting, as I saw team members were actively generating different ideas and quickly discussing these ideas together. As Linus Pauling says: “The best way to have a good idea is to have a lot of ideas”

Then they needed to review all the ideas and choose the top four. Because of the time limitation, teams decided to meet during the week to decide on their top four ideas and they also needed to estimate the market size for these four ideas as a homework.

I suggested them to discuss more their ideas and be more specific in identifying the technology, the wellness dimensions and their story, as they are going to introduce specific and unique products or services for Zip World and Rib Ride. “It is not about ideas, it is about making ideas happen”.

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