This week was presentation week, and this team presented their idea for an integrated North Wales adventure package students. They will use a Velocity loyalty scheme for the attractions to bring them together. They want to create wellness USP for North Wales, and utilise social media hashtags to create awareness for the North Wales offering.
The feedback from the panel was positive, however the team have some key actions to work on for next week. The main feedback was: Why Students? Although students make up a big proportion of the population in Bangor both Zip World and RibRide want to expand their audience to wider audiences, throughout the UK and the world. Their plan also seems to be in two halves, both a loyalty program and bringing together services. Both have advantages, a loyalty scheme could be used to solve the problem of people visiting North Wales’ attractors only once and this scheme may be a way to encourage return visits. The combination of attractions too helps create a more cohesive solution for encouraging visitors, but this is likely to be even more effective for visitors from further afield. The panel suggested that they should focus on the latter. A more specific focus may give them a better direction for the next few weeks, as they do not have long to consider their ideas.
The two questions the team have to consider now is how to monetise their scheme, as well as consider how to get local companies to endorse a loyalty scheme that will give discounts to consumers.