This week, the undergraduates were asked to bring together the outputs they had already created — the user personas, and the digital version of their asset map from last week. Combining these two things meant that they could devise likely narratives for their personas as they come to north Wales.
I was sat with team Fortnight, who from the sounds of things are really on top of their tasks. They set to the task with a speed and efficiency that was surprising to see. Perhaps going off what they were doing last week, they had a note-taker already prepared, and each had done their pre-requisite work enough to be able to start as soon as they heard the word ‘go’.
It was really interesting to see how invested in these fictional users the team members were, with a narrative slightly outside of the scope of this project coming to bear on almost every example. They were really engaged with the empathy aspect of deciding on a target audience.
With direction from the event organisers, the undergraduates were thinking about how to bring the adventure tourism together with ‘wellness’, a concept basically rooted in healthy living; both in terms of body and mind, and the more nebulous spirit and soul.
The team seemed to find it more difficult to focus on the wellness aspect of the task/brief, because it was newly introduced this week, and they were instead focusing so heavily on the narrative of what their personas would do when in Wales, figuring out where they were most likely to stay, eat, and even shop.
I reminded the group that we were trying to think of how the customers of the two companies would take something back home with them, and then how that might translate to them returning or even encouraging others to travel to the area for a similar experience.
They were good in that they didn’t think purely of physical things they’d take with them, but the metaphorical, experiences, and even emotions they’d take away from a trip to these adventure sites.
In future, I’d remind them to remember the wider context of the tasks, and think about why we’re coming up with the narrative of these personas, not just the mechanics of what those narratives contain.