Cyflym’s presentation had a focus on the subject of wellness in North Wales. Their user persona was a 25 year old accountant named Jimmy who was visiting Zipworld and Ribride, and the presentation covered the activities he could do in between over a few day trip. Based on his interests of wellness, hiking, and photography, Jimmy’s journey was plotted for him to visit Snowdon, Betws y Coed, Llandudno, Conwy, Bangor, and Menai Bridge.
There were some great examples, but there wasn’t much information about a specific product or service. The team did, however, mention that they were looking into the importance of social media and potentially developing an app. Their video reflected this, with an interesting Instagram feature and strong narrative of a journey around North Wales.
The panel did question the team’s name of Cyflym, the Welsh word for fast. The narrative depicted was quite laid back and not reflective of the name, however, the team said that though the journey may be slow in pace, it can be fast as it’s done in a relatively short amount of time.
Overall the team have some good ideas, and it will be interesting to see what product or service they develop in the coming weeks.