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This week we began by looking at reasons why people might travel to North Wales, in particular the idea that they might improve their wellness (be that physical, mental, or spiritual) during their visit.

We discussed different types of wellness and the different types of wellness tourism that exist and how they overlap. Adventure tourism is a part of wellness tourism, but so to could be culinary tourism, eco- or environmental tourism, or cultural tourism. We also considered the difference between a challenge such as an intense work out at the gym, to a Real Challenge, such as climbing an actual mountain. The wellness gained from completing a real challenge rather than a simulated one is far greater, and as such people can only gain these experiences from physical visiting locations such as North Wales.

This week I worked with a group called The Puffins (formerly Nationality). Their first task was to bring together their four personas from week one, and then apply them to the adventure map they created last week. They needed to develop eight scenarios (two for each persona) for their journey through the adventure map, thinking about what sort of wellness they could experience and what different paths they would take.

Copyright – Dan Lane Photography

One factor I noticed was that three of the four personas were a type of student; a student visiting from London, a first year student who has just moved to Bangor, an international student. The other persona was a father who lived in the local area. Though each of these personas definitely have different experiences and interests, it might be interesting to see a wider variety of people with more contrasting motivations.

They developed many different scenarios for the personas, including an international student facing her fear of heights with her friends, and a family weekend to spend time together.

For the final task of the evening the group chose one persona and scenario to develop into a storyboard for a short film. They chose to use a scenario about a student visiting North Wales from the university in London, and planned out how the video will progress, considering what they are likely to be able to film or have access to within the next week, and how they want to tell their story.

For next week the group needs to have made not only their 30 second video but also a set of slides for the Pecha Kucha presentation, which should be made up of 10 twenty second slides and the thirty second video. I look forward to seeing how the presentations unfold next week!

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