Enterprise by Design 2018, Two in a Fortnight

12 teams were all mesmerised in this week’s project session as the two companies part of Enterprise by Design 2018, RibRide and ZipWorld, revealed their newly joint adventure project together! After both companies introduced themselves and their position in North Wales Adventure sector in the first hour of the session, RibRide finally disclosed the big project. As the project is not yet publicly or officially announced yet, any projects details cannot be mentioned or revealed, although this project indeed got all the teams full of adrenaline and ready to start making progress in the process.

Image result for zip worldImage result for ribride










After a quick tea and brownie break, all the teams were back together for the first team activity, but this time with all new postgraduate facilitators. For this week, the team that I choose comprised of Hang Yu, Tara Moran, Matthew Harry and Hugh Macgravie, which all identified as Team Fortnight. The objective of this week’s creation on the 2nd week of the EBD journey was to gather an expansive understanding of the local area. This was done through a mapping activity, where each team was asked to make a mind or geographical map of all the related adventure/tourism or key aspects of the local area, ranging from the Menai Bridge to Bethesda. Afterwards, each team was asked to be reflective and selective upon their map to highlight the 10 most important aspects of coding them with sticker icons.


Overall, I was pleased with my team’s quick thinking and individual input for this activity, as each member had at least a moderate level of local knowledge and valuable insight of the area. Additionally, there was a few strong examples raised and an in-depth team discussion during the selective phase of the activity. There was little reflective input needed to re-establish the criteria of the activity, but nevertheless, Team Fortnight’s performance was excellent this session. Lastly, each team member produced their homework assignments from the previous week of their own user profiles, all to an excellent and insightful standard. All creative currency was awarded.


Lastly, as time was of the essence, each team were asked to further analyse their maps for potential gaps or perceived barriers towards people travelling, staying, approaching these key aspects. For example, one idea highlighted was a lack of accommodation for the large input of consumers ZipWorld receive on an annual basis. This activity requires all the teams to meet within the week, independent from the formal sessions, to work together on thinking, reflecting, and digitising their maps by next Tuesday.


Written by Thomas Jones

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