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Week 7- Its not about the money- or is it?

During EbD the teams have been collecting creative currency, for attendance and homework. At the end they had a possible maximum of 400, as each member got ten for attendance each week and ten for doing homework tasks. However the teams were at a loss about how the currency would be used, and what it meant when they had it. In the meeting before the session the facilitators discussed how the currency could be used earlier on to give the students a greater idea of the value. We discussed if the teams could see their balance every week, or if they had to report it themselves would this influence their motivation. One thing everyone agreed on was that currency shouldn’t replace the intrinsic motivation for completing the work over the weeks.

This week the teams used their currency to buy resources for their final presentations. They were able to buy screens, projectors or posters to enhance their exhibition space for after the presentations for the judges’ question time. The teams were also able to buy expert knowledge to add to, and refine their ideas. I encouraged this weeks’ team to think of their ideas and any specific questions they needed answering, what they could do themselves and what they needed help with. After deciding which slots they needed they developed their questions, before they went down to the consultancy. When they came back they did have more questions than they started with, however these were questions they hadn’t been in a position to ask before so they did feel more confident.

The last hurdle!

This week team Innovate took part in the dutch auction. They discussed and weighed up their options regarding which resources/consultant time they wanted to buy. In the end they bought the projector with their creative currency and spent the rest of their money on booked time with the consultants and academics.

After Innovate received their feedback from the consultants they spoke with me about what was on their mind and what course of action needed to be taken. It would seem that this team is worried that their idea might not make a big enough return on investment. This may be a cause for concern as it’s important that both parties receive value out of the product. On the other hand it would seem that the consultants really liked team Innovates idea, therefore this is in their favour.

My advice for Innovate is to ensure that their estimate is reasonable and their idea is kept simple. If they can demonstrate that there is strong interest in this product/service then this will give them a fighting chance of winning. It’s also important that they keep their idea simple and explain to the judges that it is indeed possible to build upon the product in the years to come.

It would seem that the general advice from all academics and consultants is to keep their presentation simple. Keep the judges interest with an engaging presentation and keep your message clear and simple. Practice your presentation and let others watch your video in order to receive feedback. This way you can ensure that you are communicating the right message.

Good luck Innovate!

Dutch auction this week

In the business world, available resources are typically limited. Therefore, strategic decisions need to be made on how best to allocate resources to meet the needs of the company and the demands of the customers.

This week, the teams must decide how to spend their creative currencies with the consultants. It will be very obvious which teams have met since the last EBD session and whether the teams are able to prioritise their needs accordingly. How should the teams spend their CCs?

I worked with Daffodil team this week and it was surprising to see that only one team member showed up. He seemed focused and did not look discouraged. I reassured him and he was able to get a slot with the consultant he wanted.

Hopefully some of his team mates return and they are able to give a fantastic presentation next week.

Tolu Oluwafemi

Week 7…Auction Night at EBD!

The penultimate week of Enterprise by Design is upon us, and boy has the time flown by! It seems like yesterday when our teams were completing small challenges, learning about tourism in North Wales, and presenting their first attempts at Pechka Kucha presentations!

Now, we are just a week away from the final challenge and the £5,000 in prizes. Tuesday night was a bit different from the weeks before, as it was…

Going once, going twice, sold! to the Advice and Resource Auction night for our teams! 


A night bidding at the auction…

Gone are the weekly challenges and brainstorm sessions for our teams at Enterprise by Design. This week, teams are bidding on some vital resources for the presentations next week, and booking consultancy sessions from the experts before they’re on their own.

Throughout the 7 weeks so far, teams have been accruing points for different things along the way, from weekly participation from all team members, to completing the homework tasks. With those points, teams were able to bid on things that could aid in their presentations, like TV stands, projectors, or printed posters.

It was also a chance for the teams to bid on consultancy slots with the experts who had been helping them along the way every week. The students bought time slots with the academics from different departments; Steffan from Creative Studies and Media, Iestyn from Computer Science and Electronic Engineering, Siwan from Business, and Gareth from the School of Psychology; and, they could buy time with tourism, tech, and business experts including the representatives from Rib Ride and Zip World.

Each expert has the knowledge and expertise that could tell the teams how to improve their ideas. The academics and experts provided their honest opinions on the plans the teams had come up with. Depending on what kind of advice the teams needed to prioritise, such as how to create a memorable and persuasive argument in the presentation (Gareth), how to make their concept commercially viable (Siwan), or how to determine the technical feasibility (Iestyn) of their concept, the teams would go to specific experts first.

After a hearty meal of lasagna and carrot cake, students spent the rest of their evenings in talks with the experts, hopefully getting the feedback and guidance they need to really make an impact with their presentations next week.

Final Advice from the experts

The experts gave their final advice to the teams, most importantly to keep things simple. The teams only have a week left to solidify their ideas and present concise, engaging presentations that will wow the judges and get their ideas across clearly. Students were also encouraged to think about the reasons why they themselves would enjoy the product they are developing, and really think hard about why what they’re offering is a unique asset to the wellness and adventure tourism industry in North Wales.

One of the biggest challenges the teams faced during their meetings with the experts was really figuring out just how much their idea would cost the companies, and how much profit they were estimating the companies would make in return. Though many of the ideas students came up with were fun and engaging, many of them could end up costing the companies more than they would make. The experts reminded the students that their concept may not cater to every demographic and every tourist, but thats okay… the winning group will hopefully get to develop their ideas further with Rib Ride and Zip World!


Homework for next week:

There is none! Next week is the finale week and the winning team will be announced Tuesday, 20th March, 2018! Check back with us next week for our final short blog unveiling the 1st-3rd place teams and their winning concepts.

Money is Money

In a conventional view, money is physical and valuable. People use it to get what they want. On the other hand, people learn from that nothing is free. Money is not just narrowly defined as either notes or coins, actually it is kind of tools to measure the value of the goods and service; in turn, the effort that you have made to get this good and service. Put in the other words, the value of the good and service is equal to the opportunity cost. Based on this logic, the item why you think it is expensive or it is worthy to pay such a lot to get it, it is because its opportunity cost. For example, why the “ready to eat” is much more expensive than the raw food. The money you pay is not only for the food itself, but also the time that you would spend on cooking, the taste you would enjoy, the risk that you screwed up cooking, etc. Regarding the time you saved from cooking, you could invest on your work, with your family, or other things that much more worthy. The pleasant taste and the risk you avoided will endow you with a good mood and productive work. These opportunity cost would motivate you to pay this amount of money to buy this item, while motivate you to make more money to lead a better life.

Move back to the currency introduced in EBD, it does not really matter if it is physical or not, as nowadays, it is no longer a case following the emergence of crypto currency, digital banking. I would say, the opportunity cost for participants to get the credits is almost effortless. On the other hand, they are not informed what kind of “product” they could buy with these credits. So they cannot measure the value behind the  “product”, that is, they cannot identify the benefit they can get from it. It makes sense, no motivation that participants are not well engaged in doing homework or building their knowledge during the workshop. Besides, participants didn’t realize that these credits could be kind of tools helping them to gain extra advantages than other competitors, enabling them to win the prize in the end. To ensure credits taking its role , bearing in participants’ mind, these credits should be used very often when they are “building the blocks” through the sessions. In my opinion, at the end of every session, the participants can use the credits they earned to “buy” the tricks from advisers, professionals, or the managers from the company, which helps the team to build better knowledge base into the project, and which only hold it down within the team, rather than among all teams. We will expect at the end of final presentations, some of teams will stand out with solid ideas.








Consultancy Week: How to Sell the Simplistic Solution to Succeed

Imagine this scenario…

You have collected 400 creative points over the course of the process. You now have the opportunity to spend these points on scarce resources and consultancy. But a TV starts off at 400 points, with immense demand. And you need sessions with three different consultants to help provide insight for your team’s idea. Do you spend very little money on a table stand and spend most of our money on consultancy? Maybe we don’t need to speak to every person as we have the best idea in the world, but we just need a way to stand out for the judges next week, to buy a large TV screen for our exhibition stand. Although, we probably do have to speak to Gareth about communication, Swain about our business model, Phil about the wellness tourism sector and Cameron about the technology involved in our idea. Should we buy out 40 minutes of Gareth’s time or should we saviour that money for a better stand?What should we do? We only have 1 minute left to decide!

This is how everyone was thinking and consolidating on Auction and Consultancy week. It is the battle of understanding what takes priority for your team, especially under scarce supply, limited funds and against 11 other competing teams.

It is all about understanding the value of the creative points, something that has been very little understood under this week. Every team is assigned homework after every week’s session. This is to not only help and guide the teams to prepare for the next upcoming week, but also give more time for the teams to really work together and build upon their work in the session, as sometimes 2 hours is not enough.  For completing this work, each member can be awarded 10 points; 40 points per team, per week. This helps incentives doing the work. Except, without receiving the rewards themselves and not knowing what the creative points can buy them, the currency’s incentive salience and value is diminished. And this is what the postgraduates have been discussing this week, to understand what is the best way to rework the currency system to reward teams for their efforts on a weekly basis without replacing their intrinsic motivation.

One possibility has been to have a current creative currency and a potential creative currency system, to illustrate what teams have earned and what they could have achieved. Additionally,  another point raised is that the value of these points could be established earlier in the process. For example, in Week 3, there could have been an early intervention or consultancy week to guide remove any uncertainty or to clarify ideas and thoughts the teams may have had, only provided by spending creative currency. As this is an competition, the team’s collective effort and actions should be rewarded and thus, would have more points than other teams for which they can buy more resources and expertise. However, this does not mean other every team is disadvantaged, as they also had the same opportunities to earn the same amount of points. Therefore, the more effort and intrinsic motivation the team has, the more collective points they earn and can spend.

This is always an exciting and high-pressured event in the Enterprise by Design process. However, it is also full of complexities and uncertainty. Hopefully now after having invaluable expertise and buying scarce resources, all the teams will direct all their efforts to the final part of the process; the final week where the winner of £2500 seed fund will be announced!


Action Research and Made in Wales – Week 6

From the meeting to the innovations workroom:

Synthesizing their 4 estimations, 4 creative currency credits, nothing ludicrous. Uses, Environment, Technology. Teams should commit to the presentations, less discussion in this session. Now is the time to shape/ mould and create. Commit to the idea you have been working on.
Ask questions; “How might?” and evaluate your explained reasoning.
The challenge here was the team I was working was had only one member there.

The Homework; Startup simulations, Business Concept Statement, SWOT analysis of the idea to inform allocation of creative currency.

We were told to Critique the desirability of the team’s ideas, push them to find an enthusiastic response to your proposal from end users, which will provide statistics to quantify the desirability of your product. Viability will provide estimates, what’s the purpose/value provided in your proposal?
Feasibility was the biggest challenge for the team here, because they lacked the prior work, only one girl had turned up out of her 4 members. She had not been there the previous week. Rather than giving up, we persisted on to generate somne of the 24 ideas which were to be created. This proved a challenge, but together we came up with the final idea for her team to continue with.

Multidisciplinary Action Research. Kurt Lewin, then a professor at MIT, first coined the term “action research” in 1944. In his 1946 paper “Action Research and Minority Problems”
What is the added value of this kind of work/research? It was the process of a changing organization to be tested and assisted by external professional researchers to improve overall organizational strategy. Elope verged on action research, it had external professionals involved, but it wasn’t a changing a company, and the same can be said for Enterprise by Design. If the students were involved directly with the company, they could be action researchers, but it is early days for many of them, including us supervisor graduates.

A mood point which resonated with me deeply was the idea brought up by Andy Goodman that education is too focused on giving education to students, helping them to understand work, but not build upon it. I figured out how to do exams in first year because they didn’t want our original thought, they wanted us to prove we understood, and nothing more. As I progressed in my Electronics Degree, especially Masters year, I noticed that the questions in assignments was more tending towards original thought, which is why it is more enjoyable. This is only possible once understanding is shown though.
Educare (latin)- To extract knowledge, as opposed to inserting knowledge into students. “bring out, lead forth.”

Sixth Week – Cyflin

The session this week kicked off with a lecture about how to appeal to people and were shown two systems of approach. System One uses statistics and hard facts to win over the audience. System Two however uses a more emotive approach, appealing and relating to the human nature of the audience. After the lecture and a tea break the structure and time management for the rest of the evening was free allowing the students time to concentrate on whatever aspects they felt important.
I worked with Team Cyflin, the name translates to fast from Welsh, although this week they seemed to be stuck on how to progress their idea forward. They concept they proposed definitely had some grounding but Cyflin lacked any real insight on how the end user experiences the product. I’m not going to give away what they are working on but we stated by talking about the key framework in which to analyse their product: the viability, feasibility and desirability. A discussed brewed about how to present their justification of each element and how it will be best shown in the final presentation. Discussion also extended to the key features of the product, how the intricacies interacts with each other and how their previous work integrates into the system. The team have done excellent to reach this stage and be decisive in what they want to achieve, they can however place a little more thought towards how they make their product attractive the logistics of how each of the elements are implemented. Good luck to Cyflin in the penultimate week, spend your currency wisely!

Team Fornite’s opportunity

The opportunity video Week!

This week the groups got to display their understanding and the opportunity for the stakeholders- Zipworld and Rib ride and their peers.

It was an intense presentation style was Pecha Kucha- which is the style where the presentation is automated and is 20 seconds – after the presentation they showed their 45sec video displaying their vision for the place.


Team Fornite!

This week I looked at team Fornite

They presented their persona that they focused on which was a 25-year-old – professional couple who came to the area for a nice weekend away. This couple found adventure tourism activities while they get here. They wanted to promote the fact that everyone could be involved in these activities and that one way that they could is accessibility.

One way to increase accessibility is through addressing the problem highlighted by rib ride that parking is an issue. Team Fornite also highlighted that public transport was underused even when there was a direct route. They think there is an opportunity to find in depth user trip to highlight places which can become symbols.

Their video

They also presented the concept behind their video, they focused on fast paced experiences where tourists packed in the activities in their visit to reflect intense action they could do.

Copyright – Dan Lane Photography


The feedback for the presentation and video was that they needed to focus on the narrative that they were using – that it fits the audience.

Sam and Mat from rip ride highlighted the focus of public transport and parking problems and how this would be a good issue to focus on. However, this problem does not affect ZipWorld as much, so this would be a highly focused problem – solution.

Phil asked them to look at the complication that if it is transport then they need to look at not just tourist but how this affects this staff and visitors. He also said that they should look at how they could be innovative with the solution for this problem which would be unique to north wales and add value to the companies.

They needed to concentrate on the final objective for a project which they honest with saying that they did not have one because they were concentrated on the problem and the opportunity. Team Fornite said that they had the impression that the presentation was about the video.

The task for next week for the group is to think about at least three concrete proposal that could have the potential of adding value to both companies.

Copyright – Dan Lane Photography

Trex packing a punch

This was the wee, the week which the group cemented their ideas and grew it in preparation of next week is the market! This week they were shadowing work by Austin Valar Business model canvas.
This will get the students to develop on the feasibility, viability and desirability of their idea. The main concept of this week was for them to operate as if they are start-up. To think about the next steps of development therefore their homework this week was a SWOT analysis (Strength, weakness, opportunities, threats) and a business concept statement.

This team was one down, but they didn’t let that stop them from developing their project.
They have a fantastic long-term vision but struggled to ground it in the first steps, but by the end of the evening they had a clear first few baby steps. To help them do this they worked through this, they used the SWOT analysis to evaluate their future idea and see how they could counter out this idea in the development.
Their idea is to use a system like google cardboard around North Wales, when you scale back this idea to the first steps they have the great initiative to use it alongside the aspect in north wales, to have dragons at points in the environment that people cross. People will download the app when they visit one of the attractions in zip word and rib ride.
This will initially be an app with augmented reality and then to further with the progression to go into google cardboard. They want to one fix the problem of people but aware of a lot of attractions around North wales so choose not to stay there. This app will add value to both companies as it will enhance the experience of say traveling from ziplines to zipline or wait for the rib ride.
The problems to work out was narrowing down their great ideas and focusing on a problem. But their ideas were rich and unique, and I saw a lot of passion from this group. They also had a good idea and experiance in the way they want to present, ( which i wont give away) so i cant wait to see what they can getthere hands on in the market.