Category Archives: EBD18 Velocity

Week 4, Innovateam!

This was an extraordinary and critical week for the EBD process; the checkpoint week.

Before all the teams cross the finish line in another 4 weeks time, each team had the opportunity to present their current ideas, through a PechaKucha Presentation and a 30-second video, to a judge panel comprised of representatives from RibRide, ZipWorld and other expert guests. Notably, this experience is all about gaining invaluable insight into not only what other teams are thinking about, but to also receive immediate feedback from the companies, which can help boost and prosper their ideas in a more directed, narrow way.

The second team that presented was Innovateam and they certainty had a few brilliant ideas up their sleeve. Ranging from developing new camping accommodation throughout North Wales to highlighting a lack of transport for many popular adventure sites to increasing promotions and interactive signage within Holyhead for all the annual Irish comers.

These ideas were all well-received by the panel, but one consistent point for all the teams was that there was a lack of focus on one, single idea. Throughout the series of presentations, many teams highlighted potential ideas and thoughts that could be implemented, but not many have narrowed down and selected one or two key product/experience ideas, which is going to be naturally the next step for all the teams in the coming weeks. Of course, this checkpoint phase is part of a elongated process over 2 months, and not all the ideas and experiences presented this week are going to be only ideas nor the last ones either. One of the most valuable pieces of advice I could say for all the teams is that success is not final and failure is not the end of the world. To succeed and produce a brilliant final product that may one day become developed, failure and feedback are the two most important steps for this process, and success of receiving positive feedback doesn’t mean you stop thinking, stop innovating; it means you’re on the right step, but you can go further and do better.

Overall, I would emphasise that Innovateam is on the right lines and have some novel ideas. But now with more key insight from the panel and a narrowed and focused mindset for the weeks ahead, it would be useful to develop and analysis your ideas further, to see which ones are feasible from a economic, social or environmental perspective. And finally, sometimes it can be the smallest of changes that can lead to the biggest impacts. Your ideas do not have to be big and experience in nature, just have value and potential.


By Thomas Jones



Week 3 – Scenarios with The Puffins

This week we began by looking at reasons why people might travel to North Wales, in particular the idea that they might improve their wellness (be that physical, mental, or spiritual) during their visit.

We discussed different types of wellness and the different types of wellness tourism that exist and how they overlap. Adventure tourism is a part of wellness tourism, but so to could be culinary tourism, eco- or environmental tourism, or cultural tourism. We also considered the difference between a challenge such as an intense work out at the gym, to a Real Challenge, such as climbing an actual mountain. The wellness gained from completing a real challenge rather than a simulated one is far greater, and as such people can only gain these experiences from physical visiting locations such as North Wales.

This week I worked with a group called The Puffins (formerly Nationality). Their first task was to bring together their four personas from week one, and then apply them to the adventure map they created last week. They needed to develop eight scenarios (two for each persona) for their journey through the adventure map, thinking about what sort of wellness they could experience and what different paths they would take.

Copyright – Dan Lane Photography

One factor I noticed was that three of the four personas were a type of student; a student visiting from London, a first year student who has just moved to Bangor, an international student. The other persona was a father who lived in the local area. Though each of these personas definitely have different experiences and interests, it might be interesting to see a wider variety of people with more contrasting motivations.

They developed many different scenarios for the personas, including an international student facing her fear of heights with her friends, and a family weekend to spend time together.

For the final task of the evening the group chose one persona and scenario to develop into a storyboard for a short film. They chose to use a scenario about a student visiting North Wales from the university in London, and planned out how the video will progress, considering what they are likely to be able to film or have access to within the next week, and how they want to tell their story.

For next week the group needs to have made not only their 30 second video but also a set of slides for the Pecha Kucha presentation, which should be made up of 10 twenty second slides and the thirty second video. I look forward to seeing how the presentations unfold next week!

Amser mynd yn cyflyn! Week 3 in the EBD process!

“A dot is a point, but if you connect two dots together, you have a line, a journey, a story” – Andy Goodman, 2018

Time flies when you’re innovating at the Enterprise by Design camp. It is now week 3 and the teams have been kept busy. Last week, everyone had introductory presentations to the two partnered companies of this year’s EBD, ZipWorld and RibRide, and asked to create an digital adventure map of all the local assets in the North West Wales area.

Image may contain: 5 people, people sitting

The Cyfyln team discussing Week 3’s activity. Owned by Dan Lane Photography

This week’s main focus is on wellness tourism. Wellness has been a hot trending topic in recent years, with everyone already breaking their New Year resolutions and trying to manage the tedious mundanity of our everyday going-to-work-and-stress-eating-chocolate lives. Subsequently, there has been a significant drive and personal focus on improving and maintaining physical and mental health and well-being, whether in the office or outdoors. In fact, when asked in a recent SRI international survey, many of the participants reported that they like to “take a vacation, an adventure” as one of the top five ways to enhance their personal well-being. With this in mind, there is a growing segment of travellers and a tourism industry dedicated to enhancing wellness. This is the sector that North Wales wants to be infamous for in the next few years, and the topic that is centred for this week’s task.


For the first task, the teams were asked to combine their user personas and digital maps created in the past two weeks to develop 8 consumer scenarios, two per persona. Specifically, each group has to analyse their persona’s demographics and psychographics (interests, hobbies, personality traits) and plot a journey they would take on their adventure maps throughout North Wales. This was to explore and identify potential barriers or gaps that the tourist may experience on their journey and any other experiences/attractions that they could be interested in, which may in the future be targeted and notified by iBeacon technology whilst in the physical environment. After 30 mind-boggling minutes, each team were asked to narrow down to just solely one consumer scenario which will represent their inspired idea for the next phase; a 30-second video.


After a much needed cupcake and tea break, the next part of the night was to dive deeper into their scenario to create a storyboard for a 30-second video, due for next week’s EBD session. The video doesn’t have to be of grammy award-winning potential, but to simply illustrate and communicate their team’s idea of a new experience or intervention to enhance their consumer’s journey. However, in the midst of all the creativity, RibRibe informed all the teams that they were all invited for a quick, yet fast, experience on a RibRide next Wednesday, to gather new experiences to transfer to the project.















Sales wales wellness week

Week Three

B-enterprise came as fast as usual and this time it gave the team the opportunity to start to focus on the job at hand. The current adventure tourism market is centred around high adrenaline experiences however this needs to be re-positioned to become part of the wellness industry. This is important as the region can have a greater impact on the lives of the local people.

The Task !

The groups integrated the last two weeks homework to form narratives of user experiences. For last week’s homework they had to design a map which showed all highlighted region assets. Below is the teams ‘Sales in wales’ adventure map.

Task one

They paired this with their personnas from week one to create two unique narratives. Theses narratives showed how the users would travel to and from Zip line and Rip ride. They then had to add new assets into the narratives, the new assets should fill in a hole in services or the market.

The aim was that this new service woudl reinforce wellness behaviour and change which the users will link to the experiance of North Wales. Below is Xiae Xi artistic work on the users’ profile.

Task Two

The team then had to create a storyboard for their upcoming Crit: opportunity video next week. They were shown the example below from the welsh tourism board on how they could create a scenario in a short video.


Sales wales team!


For the first task the team came up with really good ideas but where very quiet! They individually began to tell their narratives and it was encouraging to see how the other team members listened to each other. However, at the start they couldn’t pinpoint the uniqueness of this region.

A noteworthy train of thought from the group was the spiritual /relaxation side of wellness and how this related to peak adrenaline events such as zip world. This train of thought was carried into their development of their video.

They wanted not just to sell the outdoor activities to tourist but also the indoor attractions such as museums and castles. They identified this as they noticed a gap in the market of potential users of Zip world but thinking there is anything for them in the rest of North Wales.

Many of the second round of narratives involved the idea that people will come back to the area because they recognise and identify it. This is what they want to reinforce the link between the wellness activity and the area to ensure that people can take home a picturesque vision of Bangor.

Copyright – Dan Lane Photography

This teams’ personas ranged from a 14 year old to a Manager of marketing, their diverse personas allowed them to see different segments and this led to the overall view for their video.

They were very interactive for this task, all had ideas and were communicating really well. Their idea is to show people at the start of the activities, nervous or feeling daunted or excited and then showing the contrast of people just finishing the behaviour and then relaxing afterwards, sharing with others.

This shows the full range of wellness opportunities in wales, that the experiences of an event will carry on an be an long lasting benefit.

Their tag line : ‘What fears will you conquer?’


They now how to make their creation alive, the team had the idea of animation which was a flipbook for the presentation. which I am excited to see. They also must create a 10/20/10 pecha kucha presentation showing the situation and the complication in Bangor.



Enterprise by Design 2018, Two in a Fortnight

12 teams were all mesmerised in this week’s project session as the two companies part of Enterprise by Design 2018, RibRide and ZipWorld, revealed their newly joint adventure project together! After both companies introduced themselves and their position in North Wales Adventure sector in the first hour of the session, RibRide finally disclosed the big project. As the project is not yet publicly or officially announced yet, any projects details cannot be mentioned or revealed, although this project indeed got all the teams full of adrenaline and ready to start making progress in the process.

Image result for zip worldImage result for ribride










After a quick tea and brownie break, all the teams were back together for the first team activity, but this time with all new postgraduate facilitators. For this week, the team that I choose comprised of Hang Yu, Tara Moran, Matthew Harry and Hugh Macgravie, which all identified as Team Fortnight. The objective of this week’s creation on the 2nd week of the EBD journey was to gather an expansive understanding of the local area. This was done through a mapping activity, where each team was asked to make a mind or geographical map of all the related adventure/tourism or key aspects of the local area, ranging from the Menai Bridge to Bethesda. Afterwards, each team was asked to be reflective and selective upon their map to highlight the 10 most important aspects of coding them with sticker icons.


Overall, I was pleased with my team’s quick thinking and individual input for this activity, as each member had at least a moderate level of local knowledge and valuable insight of the area. Additionally, there was a few strong examples raised and an in-depth team discussion during the selective phase of the activity. There was little reflective input needed to re-establish the criteria of the activity, but nevertheless, Team Fortnight’s performance was excellent this session. Lastly, each team member produced their homework assignments from the previous week of their own user profiles, all to an excellent and insightful standard. All creative currency was awarded.


Lastly, as time was of the essence, each team were asked to further analyse their maps for potential gaps or perceived barriers towards people travelling, staying, approaching these key aspects. For example, one idea highlighted was a lack of accommodation for the large input of consumers ZipWorld receive on an annual basis. This activity requires all the teams to meet within the week, independent from the formal sessions, to work together on thinking, reflecting, and digitising their maps by next Tuesday.


Written by Thomas Jones

And so it begins- Innovateam

The aim for ELOP is to bring together different disciplines, and in working in multi-disciplinary teams participants can evolve their skills and combat the reductionist approach currently prevalent in higher education. The first week the team got to know each other. The team is made up of a computer scientist, a psychologist, a creative studies student and a business student.

The first week was mainly centred on creating the teams, introducing the concept of ELOP and a short introduction to the brief. The brief is centred on two adventure tourism providers in North Wales and introducing the adventure map, bringing many of the attractions in North Wales together. The teams were created by picking each other based on the boards they designed that showcased their skills and personalities.  The team were sent home with the task of creating persona and deciding what characteristics of these personas would be important when consider how they might use ZipWorld or RibRide.

The team initially seemed bewildered by the whole thing, however once they began to discuss their ideas they began working well as a team. Some are more vocal than others, but as this is the first week as they work closer together the team should be able to balance out and all disciplines can bring their skills to the project.

Liquid slate.. solid foundations

Week two gave the oppotunity for the teams to meet the stakeholders, zip world and rib rides. This was their first opportunity to question the clients and to understand the companies ethos and the future for both.

Spotlight content!

Zip world Principles

  • Extraordinary experience
  • Year around experience
  • Unique
  • Constant innovation
  • inclusive

Rib ride focus

  • History of the region
  • Consumer return visit
  • Each skipper provides unique and individual experience

Although both the company sizes and future focus differs, they are very proud to be welsh and want to retain their brand heritage as they expand.


After hearing about the products that zip world and ripride, the students had to make a visuals abstract map of all services/ attractions and most importantly the regional assets in Bangor.

After that was complete they were then given stickers which indicate the most important services. They had to then pick the top ten regional assets.

This activity was a theory of mapping and gapping.The gapping aspect was part of the team’s homework, where they identify any services which are not available or not fully implemented

Team work- Liquid slate

The team;

  • Alex Baines
  • Christopher Smith
  • Samantha Vaughan
  • Vicky Wiglusz

At the start, the team was heavily influenced by the leaflets that were presented on the table i.e. rip ride, adventure map etc. This meant that the ideas which dominated the map were linked to adventure tourism and focused on constructed attractions not on the uniqueness of north wales. Everyone engaged with the activity, even when it was a unique experience for some of the students as they don’t draw in their degrees. This helped the images in the brain storm overlap and flow into each other, meaning the team began identifying how places were linked to each other.


Copyright – Dan Lane Photography

They then moved on to finding unique sites of interest in the region such as the ‘longest train station’, Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch, places which tourists would experience in North Wales and nowhere else. There focused became very specific and ‘zoomed-in’ as they stopped seeing how these places were linked.

Focus eventually moved towards general national activities such as sports, yet they remained attentive on what the university has to offer and not on the county itself. However, Liquid slate then started to identify scenic attractors and activities which would increase the numbers of people coming into the area.

As a team they had great communication, but they had no filter as they drew everything they could think of and didn’t take the time to stop to form a plan or to see if each attraction was unique to Wales. This led them to not consider services which are needed for tourism or people in the area, to work on this they should consider their user profiles and what the user would need in an area to come.

But we can all agree 100% that its one of the most abstract team name!

Shannon Roberts

Week Two with Sales in Wales

This was the second week for us all participating in Enterprise by Design this year, and there was a definite sense that the undergraduate students were happier than last week. Being asked to form a brand new team within half an hour of meeting someone for the first time is daunting for anyone.

But, coming to this session knowing who they’d be working with, the undergraduate population got down to work fairly quickly. Representatives from Zip World and Rib Ride respectively introduced their employers and their background, market power, customer numbers, and future intentions.

Enterprise by Design 2018 is focused on bringing these two companies together in a mutually beneficial way. By bringing undergraduates from five different schools, and in four areas of specialism, this project hopes to bring a breadth of knowledge to bear on the problem given by the companies’ brief.

This week, the students were asked to map out the services, infrastructure, and ‘assets’ of the local area, focusing in particular on the corridor between Menai Bridge and Bethesda; the main hubs for Rib Ride and Zip World, respectively.

I was working with Bethan, Chloe, Tomos, and Xi Xiao (who in week 3 decided upon team Sales in Wales), and I found that they were bogged down by certain things mentioned in the brief as pointers; the geography of the locations and not their quality as assets, in particular.

This isn’t much their fault, as they were all unsure of the area in question and hadn’t much experience in this narrow corridor of Gwynedd that we were discussing. With the help of Google Maps, they were better able to place these assets on their own map.

In future, it might be more beneficial for the group to focus on non-physical importance of assets too. A stronger instinct to search online for a broad overview of something they aren’t sure about may be beneficial, as well.

In terms of the work the group produced in the week leading up to Tuesday’s session, the group had three different (one team member only joined this week) personas that they will be able to merge with this week’s task in order to better identify places where gaps in the North Wales “adventure map” exist and what they might do to solve those gaps.

Enterprise by Design 2018 – Velocity: Adventure Experience

Enterprise by Design 2018 has begun. This year we will be working with two, yes TWO, fantastic companies: Rib Ride and Zip World. Along side exhilerating partners from across the region they are key attractors to Snowdonia, which is developing a reputation as a world leading destination for Adventure Experiences.

“North Wales has been named among the top places in the world to visit in 2017 according to Lonely Planet’s annual Best in Travel list. Placed fourth on the list of regions to visit, north Wales is the only UK destination to be featured in the rankings, which are compiled by a panel of the travel publisher’s writers and experts.” — The Guardian