Author Archives: Kayla Jones

Week 7…Auction Night at EBD!

The penultimate week of Enterprise by Design is upon us, and boy has the time flown by! It seems like yesterday when our teams were completing small challenges, learning about tourism in North Wales, and presenting their first attempts at Pechka Kucha presentations!

Now, we are just a week away from the final challenge and the £5,000 in prizes. Tuesday night was a bit different from the weeks before, as it was…

Going once, going twice, sold! to the Advice and Resource Auction night for our teams! 

 

A night bidding at the auction…

Gone are the weekly challenges and brainstorm sessions for our teams at Enterprise by Design. This week, teams are bidding on some vital resources for the presentations next week, and booking consultancy sessions from the experts before they’re on their own.

Throughout the 7 weeks so far, teams have been accruing points for different things along the way, from weekly participation from all team members, to completing the homework tasks. With those points, teams were able to bid on things that could aid in their presentations, like TV stands, projectors, or printed posters.

It was also a chance for the teams to bid on consultancy slots with the experts who had been helping them along the way every week. The students bought time slots with the academics from different departments; Steffan from Creative Studies and Media, Iestyn from Computer Science and Electronic Engineering, Siwan from Business, and Gareth from the School of Psychology; and, they could buy time with tourism, tech, and business experts including the representatives from Rib Ride and Zip World.

Each expert has the knowledge and expertise that could tell the teams how to improve their ideas. The academics and experts provided their honest opinions on the plans the teams had come up with. Depending on what kind of advice the teams needed to prioritise, such as how to create a memorable and persuasive argument in the presentation (Gareth), how to make their concept commercially viable (Siwan), or how to determine the technical feasibility (Iestyn) of their concept, the teams would go to specific experts first.

After a hearty meal of lasagna and carrot cake, students spent the rest of their evenings in talks with the experts, hopefully getting the feedback and guidance they need to really make an impact with their presentations next week.

Final Advice from the experts

The experts gave their final advice to the teams, most importantly to keep things simple. The teams only have a week left to solidify their ideas and present concise, engaging presentations that will wow the judges and get their ideas across clearly. Students were also encouraged to think about the reasons why they themselves would enjoy the product they are developing, and really think hard about why what they’re offering is a unique asset to the wellness and adventure tourism industry in North Wales.

One of the biggest challenges the teams faced during their meetings with the experts was really figuring out just how much their idea would cost the companies, and how much profit they were estimating the companies would make in return. Though many of the ideas students came up with were fun and engaging, many of them could end up costing the companies more than they would make. The experts reminded the students that their concept may not cater to every demographic and every tourist, but thats okay… the winning group will hopefully get to develop their ideas further with Rib Ride and Zip World!

 

Homework for next week:

There is none! Next week is the finale week and the winning team will be announced Tuesday, 20th March, 2018! Check back with us next week for our final short blog unveiling the 1st-3rd place teams and their winning concepts.

On the homestretch…2 weeks to go!

Well folks, time has absolutely flown by here at Enterprise by Design!

We are officially on the home stretch of our 8 week challenge, with only two weeks left to go. Last week was Idea Innovation week for the teams, so it’s now time to nail down exactly what direction the students are all going in.

While the last couple of weeks have been about helping the teams brainstorm tourist profiles, tourism assets in North Wales, technologies, and ways they can create viable products for Rib Ride and Zip World; this week, the focus was on how to win the judges over.

While obviously the goal is for the teams to create innovative and unique ideas for the company, with only two weeks left the students were reminded that this is a competition, one with a £5000 prize at the end of it!

Learning about System One and System Two in branding and advertising…

Dr Gareth Harvey from the Pyschology department led the discussion this week. He gave a presentation on how best the groups could communicate their winning ideas and what it takes to persuade an audience to buy their product or choose their business plan. He laid out two different types of decision making when it came to persuading an audience, called system one and system two respectively.

System one focuses on selling the facts of the plan you are presenting and why your plan would be a profitable and useful choice for the judges.

System two encourages the students to appeal to their audience with an emotional strategy, a plan that not only had facts and figures, but one that was personalized, and had an element of humanity in it.

By balancing the two strategies, the teams can tell a convincing story all the way through their presentations that are not only informative, but hopefully getting the audience to believe in something that is useful for the community.

Students were then shown the difference between two adverts from Sony Bravia and Coca-Cola. While one was visually beautiful, creative and fun, audiences had a hard time understanding just what they were being sold. The other, while still being humorous and engaging, did a fairly reasonable job at branding the product they were selling.

Can you remember the adverts? Here they are again to jog your memory.

After some yummy chicken tikka masala and flapjack, the first challenge of the night was to come up with key reasons why people would buy into the ideas the teams had created, and to think about the best ways to structure their ideas. Students were encouraged to identify what their strongest arguments were, and which were their weakest.

Teams were also told to start thinking about how they were going to present their arguments when they talked one on one with the judges two weeks from now. They can either have a one-sided argument that they present with well informed information, or present a two-sided argument that presents the counter argument as well as their own, so they can tackle both sides of the argument head on.

Lastly, teams have to consider how they will present themselves on the day of the presentation. How they speak, how they dress, how they communicate with the audience and how they are selling their brand by the way they come across to the judges.

As the night came to a close, teams were told to start conducting basic market research to look into what has been done before, possibly who has similar ideas to their own, and what the market size is for their plan. Other things they are going to have to think about during their chats with the judges, is what the cost of their ideas are going to cost, how the clients are going to get the money for it, and how many units need to sell before the companies get their money back.

There is so much for these teams to research and think about in the coming weeks, and on top of that they still have to create a video and a presentation for the final.

Good luck to all of our teams, it’s going to be a challenging couple of weeks, but the hope of £5000 should spur our students into action!

For Homework this week:

For the last regular meeting of Enterprise by Design, teams are expected to write a business concept statement, and be ready to use “Creative Currency” that they’ve been earning since the beginning of the challenge in order to bid on useful tools that could be used on their final presentation.

Week 5-Idea Generation Week!

We’ve survived the wind and the snow that’s blistering through Wales for week 5 of Enterprise by Design. After last week’s PechaKucha presentations, students were challenged to take this week and formulate more concrete ideas of their business plans.

If you’ve missed out on what’s happened last week, check out our video below!

Idea Generation Week

It’s no wonder then, that this week is called Idea Generation Week! All of the assignments of previous weeks are coming together to create scenarios with location based technologies. Our blog mentioned in weeks one and two that the teams had to create tourist personas who would possibly come to North Wales, and a map of their supposed activity.

This week, students were asked to think of 8 location based technologies that could be used by their tourist profiles, and how those technologies could be used in Wellness Tourism for North Wales.

In two rounds of 15 minutes, each team had to come up with as many ideas as they could in one big, frenzied, brainstorm session. Using technology such as GPS, Wi-fi, NFC, GIS, Bluetooth or iBeacon, teams had to come up with scenarios where these technologies could be used and beneficial to customers.

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For example:

Ken (tourism profile) travels to Menai Bridge (location context) and uses Bluetooth (Location based technology) to pair with an app for Rib Ride that provides audio tours or travel financial tips during and after Ken’s tour (finance wellness dimension).

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Teams had to make sure that each of their ideas had a persona, context, technology and wellness dimension, and if the combination in those ideas didn’t make sense, well, time for some more idea generation!

Before the challenge, students filled up on hearty chili con carne, and boy did they need it, because their next challenge involved a bit of conceptual thinking and estimation.

Based on the ideas of Enrico Fermi, students were asked to estimate the market value of their concept. For those of you more skilled in this area, here is an example of the equation needed to get the average geometric mean, in order to estimate the statistic.

As the night came to a close, the students took their brainstorming ideas and chose the 4 most solid and viable plans for next week’s challenge. The snow this next week might be hindering things in Bangor, but hopefully it’ll give teams some extra time to formulate their concepts, and be ready in the coming weeks to present their winning ideas!

For Homework:

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With the teams having narrowed down just four ideas per team, their homework this week is to take one idea each and estimate the market size with the equation that was given to them. Good luck to the mathematically-inclined this week!

There is only 3 weeks left in our challenge, and the clock is ticking for our groups to come up with a solid business plan. Check us out on twitter at @EBD_Bangor for updates and photos of our last few weeks and the reveal of the winning team in March!

Oh, we’re halfway there…Enterprise by Design Week 4

We’re at the halfway point here at Enterprise by Design!

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With just four more weeks to go, students are beginning to take some of their bigger ideas, and hone them down in to tangible ones. Eleven teams of four presented this Tuesday night, with presentations that could win them the £5,000  prize, and the possibility to work with Rib Ride or Zip World on the product in the future. 

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This week is a bit different than the ones before, the students are the ones presenting this time. With Zip World and Rib Ride sitting at the front of the room at a judging panel table, the students have only 3 and a half minutes per team to present their best plans for tourism in North Wales.

After Zip World and Rib Ride’s impressive new product launch last week of the fastest Rib (rigid inflatable boat) in the world, the teams will have their work cut out for them to impress the companies with fresh and innovative ideas, that could potentially bring in a large amount of tourism to ride the new attraction.

The teams have to present in a unique style, called PechaKucha, which gives them only 10 slides to present their ideas, and with only 20 seconds per slide. Students have to beat the clock to finish their presentations before their videos begin, which follow directly after their precisely timed slides. With a 30 second video to convey their message, teams were encouraged to create a clip that gives the judges a gist about the overall branding they are trying to convey about wellness and adventure tourism in North Wales, and perhaps even present the first glimpses of their product designs.

Given videos like these from Visit Wales, students were prompted to create short videos that could attract visitors and also appeal to their wants and needs in a tourism location.

Round One of PechaKucha Presentations

With chicken and ham pie in their bellies, the first six teams presented their ideas. The teams had an array of directions that the companies could go in with their presentations, with ideas such as appealing to thrill seekers in advertising, marketing North Wales as an experience, and creating slogans such as “Find Your Balance” to appeal to Wellness seekers.

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Teams identified current problems in the North Wales tourism industry, such as a strong lack of transport for overseas visitors from one attraction to the next, and came up with ideas such as frequent bus shuttles or cable cars to improve the issue. Teams in round one also came up with more focused ideas for attracting more tourists, such as bungee jumping off the Menai Bridge, and trying to get more visitors from Holyhead Port who might come for day trips or cruise ships passing by.

All in all, the first teams were looking at a wide range of ways to link experiences and attractions together to create a wellness tourism environment in North Wales, and hopefully as the next few weeks wrap up, they will form more concrete ideas of how to execute that into a business plan.

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 Round Two of PechaKucha Presentations

The next six groups presented, with a wide variety of ideas as well, focusing on everything from social media, to creating wellness hubs all around North Wales. Some groups suggested apps that would help visitors find things like restaurants and lodging, while others suggested creating ways for people to share videos, links and photos of their time in North Wales to an all inclusive online site for adventure tourism.

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A couple of teams suggested bundle tours to visitors, such as having wellness hot spots around the area that people could visit, as well as a larger wellness centre filled with info that could be unique in North Wales for the movement of wellness tourism. Another team suggested bundle tours for university students, giving them options to do adventure activities in North Wales on a budget.

A few teams came up with clever hashtags, such as #HaveAWalesOfATime and #CaptureCymru, and #StepOutside as well as coming up with marketing ideas to present North Wales as a place for once in a lifetime adventure, and appealing to potential tourists to face their adventure fears in doing things like Rib Ride and Zip World.

Next Week’s Assignment

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With all the presentations over, and the team’s nerves calmed a bit, they were given next week’s task, to come up with a solid viable product. Things are starting to get down to the wire for these teams, but with good feedback, and the possibility of a big prize, many teams are putting their best foot forward, and it’s anyone’s game at this point!

Check back with us next week to see what the teams have come up with!

Things are starting to get serious…Week Three

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Be visual, be creative, be innovative” — Andy Goodman 

It’s week three for Enterprise by Design, and things are starting to get serious. Last week, the teams had talks from our two partnering companies, Rib Ride and Zip World, and had the task of creating a digital map of the attractions and assets in the North Wales area.

In week one, each team member was tasked with creating character profiles of potential tourists to North Wales. This week, the students are going to put both tasks together to create an epic promotion video and PechaKucha presentation.

(If you’ve missed out on what we’ve been doing the past two weeks, click here!)

After another delicious meal, sweet and sour chicken and rice this week, the teams were given a brief talk about the bigger picture of the focus of this year’s Enterprise by Design, wellness tourism.

What is wellness tourism? Don’t worry, most of us didn’t know until this week either.

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With a push by companies and industries for employees and customers to practice wellness, whether in mental or physical health, wellness tourism has grown to be one of the largest subsectors of tourism. With how the wellness market overlaps adventure tourism, the teams are expected to be able to bring the smaller adventure tourism into the larger wellness market.

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North Wales is in a great sweet spot to become a key part of the rising of wellness tourism, as adventure tourism brings in around $115-150 billion worldwide. This provides the teams with a head start opportunity to help rebrand adventure tourism as a part of wellness tourism and figure out what makes North Wales unique enough for people to travel here for adventure compared to anywhere else in the world.

 Round One

For the first task of the night, the teams had to use their tourist profiles and maps created in previous weeks to create eight customer scenarios, two for each persona. For each profile, students had to determine, based on their tourist’s likes and dislikes and personal background, the route they would take on the map through their trip through North Wales.

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The exercise helped the teams put themselves in the shoes of potential tourists and identify gaps in North Wales that could be essential for the tourist’s needs. As one task builds on another, the teams’ growing experience will hopefully help them plan how to attract customers to businesses like Rib Ride and Zip World in their final and pivotal task in 5 weeks’ time.

With scenarios laid out, and delicious cupcakes for desserts, the students then had to narrow down to just one scenario out of the eight that were formed in round one to best represented the idea that they were trying to market to an audience.

Round Two

At the beginning of round two, students were shown this video from Visit Wales’ 2016 campaign:

Though brief and a bit abstract, the video sells a concept of North Wales, even though it isn’t very direct. For this week’s take home challenge, students are being asked to create a similar sort of video, with their own original ideas of how to sell wellness and adventure tourism in North Wales to the wider world.

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In the next week, teams are tasked with answering real world questions that many businesses debate every day, how can they brand their ideas, communicate those ideas in appealing and fresh ways, and possibly incorporate technology that is already available to people to market their ideas?

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Next Tuesday students must practice their public speaking skills, because a PechaKucha presentation in front of the companies is their final task, with the video to follow their words.

A precise style of presenting that originated in Tokyo, PechaKucha presentations are a fast but effective way to grab an audience’s attention, especially in a world of short attention spans!

Teams will only have 10 slides to present, which can only last a total of 20 seconds per slide. In conjunction with their 30 second video, teams are given only four minutes to present their concepts, promote wellness and adventure tourism, and convince the two sponsoring companies that their ideas are best.

For an example of a PechaKucha presentation, watch this video below:

Check back with us next week as the teams present their fast-paced presentations, and the beginnings of their concepts are unveiled for the first time for Enterprise by Design 2018!

Enterprise by Design 2018 has begun!

Weeks One and Two

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Enterprise by Design 2018 is in full swing as we come into week two; with bellies full of delicious homemade steak and mushroom pie and the anticipation of talks from this year’s partnering companies, Zip World and Rib Ride, the undergraduate students are ready to get truly stuck into the design brief.

If you’re not quite sure what Enterprise by Design is all about, look no further…

An 8-week annual event, Enterprise by Design is organised by Bangor University and Pontio Innovation in conjunction with a local business, although there are two this year, which brings students from four different disciplines, Business, Science, Arts, and Engineering, together to form teams and create innovative ideas that will help enhance the local economy. 

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The unique thing about Enterprise By Design is how it is made from the ground up to bring students from these different academic backgrounds into one space and encourages them to come up with real world ideas. The students get the chance to work together as most modern companies do every day, with a team of innovators with an array of strengths and talents.

Students are tasked with one take-away assignment each week, as well as the overall aim to create a larger business plan over the 8-week period, to then be judged by academics and the partnering businesses to determine which team has the most innovative idea. With roughly an hour’s help each week from post-graduate facilitators and academic staff, students must go it alone the rest of the time and use their specialist skills to develop this business plan. This plan could possibly be developed further and executed for one of the world’s booming outdoor tourism areas.

It all sounds rather ordinary for University, until the winning team is given £5,000 to put their pitch into action!

Focusing on adventure and outdoor activities, this year’s Enterprise by Design is tasked with bridging the gap between two adventure tourism companies. The undergraduate students have to think outside the box to come up with fresh and innovative ideas for what is now Lonely Planet’s 4th-best region in the world to visit.

Tourism in North Wales brings in about £2 billion annually to the local economy, and employs around 47,000 people, some of whom are Bangor graduates.

This cohort of students will have the chance to help grow the tourism industry in North Wales by coming up with a business plan benefitting both Zip World and Rib Ride; two companies that everyone in the area will have heard of, and that £5,000 is on the line.

No pressure, guys!

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Presentations from Zip World and Rib Ride

First up was a talk by Nick from Zip World, the zip-line creators mainly based out of Bethesda, Gwynedd, that has Europe’s fastest zip line, as well as underground experiences such as Bounce Below and the Zip World Caverns; and the newest attraction, Fforest Coaster, the only Alpine Coaster of its kind in the UK!

Nick gave the students an overview of all the exciting experiences Zip World is striving to offer in the future year-round, to customers of all ages. A huge 73% increase in customers last year brings them to around 350,000 customers annually, Zip World is continually growing, with viral attention from popular platforms such as Unilad, Lad Bible and Viral Thread they’re trying hard to meet demand.

Working constantly on improving their attractions, such as with faster zip lines, an adventure hotel, and possibly expanding Zip World to places like the Lake District, or as far afield as China, Dubai, or even Australia, Zip World is hoping to attract around half a million customers per year by 2020. Students have their work cut out for them in bringing a new business plan to the table that will wow the companies!

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Next, Sam from Rib Ride gave a presentation about their company and the historical tours around the isle of Anglesey, based out of Menai bridge and Holyhead. In Rigid Inflatable Boats (RIBs) that get up to high speeds zooming along the Menai Strait, customers get a unique view of North Wales from the water, getting a mixture of a fun-filled adrenaline rush from the fast, bumpy driving of a highly experienced skipper to an informative talk about the history of the area and the surrounding wildlife. A small business that began with just one small boat, Rib Ride has grown throughout the years, having developed popular tours with Bear Grylls and accumulated around 15,000 visitors a year. Though a smaller business than Zip World, Rib Ride is steadily growing their customer base as well, and are hopeful that the same sort of customers that want to experience the speed of Zip World, will also want to zoom over the waves of the Menai Strait.

 

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Together, Rib Ride and Zip World want to create a cohesive adventure package that will attract a wide range of customers who will want to purchase a single package for an adventure holiday; and hopefully make these customers repeat visitors.

Tasks for weeks one and two

Students got a glimpse of the differences and similarities between these two adventure companies, and have so far come up with visitor personas of potential customers to the two companies, considering criteria they chose between themselves; for e.g., age, background, personality type, income, and location.

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With students briefed on different aspects of these local thriving businesses, they were set with the task for week two: to complete a digital map of the assets of the local area (such as attractions, hotels, restaurants, museums, transport, etc.) and then identify what ‘gaps’ there are in the community which might impact the brief they’ve been given.

Armed with large poster boards and markers, the students created their own maps and researched the locations of assets in the area, and how far apart these were from one another in order to see where the needs were.

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Though the groups’ overall plans are in the earliest stages, some solid ideas are beginning to flourish, and students are beginning to use their specific skillsets, such as graphics students using platforms like Adobe Illustrator to create the design of their digital maps.

The groups now have the rest of the week to get together, finish their maps, and continue working on their bigger presentation which is now just a little over a month away!

To see what the students came up with for this week’s challenge, and to find out more about Enterprise by Design in general, check back with us for next week’s post!