Author Archives: Kayla Jones

Enterprise by Design gets Physical!

How to improve health and wellbeing using Tourism Activities

After a delicious meal of ham and chicken pie, I doubt any of our teams were expecting to get active during week four of Enterprise by Design. However, just a few minutes after starting our weekly session we got to doing burpees, the downward dog yoga position and jumping jacks to measure our physical activity!

Head of Sports Sciences at Bangor University, Jamie MacDonald came to talk to the groups about the importance physical activity, the impact of cardiovascular disease and how the level of physical activity can impact cognitive health of dementia patients. He explained if people can impact on some of the changeable issues within their bodies, such as physical health aspects, that they may be able to impact their cognitive impairment.

In order to demonstrate the kind of activity that people should be doing on the regularly (which is on average around 30 minutes a day, 5 days a week!) Dr. MacDonald went through this clever list, and then had us get up and get active!

Principles of Exercise (FITT)

  • Frequency – how often
  • Intensity – how hard
  • Time – how long
  • Type – running, walking, swimming, yoga, etc.

With all of the health benefits that come with being active, North Wales has a unique opportunity to offer activities to tourists that can improve on their physical as well as mental wellbeing. From climbing to kayaking, hiking and archery, there are so many opportunities to get active in North Wales, but the tricky part for our teams, Dr. Macdonald pointed out, is working within the constraints of Dementia patients abilities and comfort level.  Because places like gyms can be an intimidating for dementia patients, promoting environments that make them feel comfortable, that gets them out into nature, and change up their routines can be positive aspects to focus on.

What is….Design?

For the second half of week four, Dewi Rowlands, the course director for Product Design at the School of Education and Human Development gave the teams an insight into the minds and processes of designers. Like the brainstorming sessions that the teams have been having in the last couple of weeks, a large part of design is fuzzy in the beginning stages before they turn into solidified concepts, prototypes and then products. Dewi shared a couple of charts of the designer’s process, that will hopefully help the students take their preliminary ideas and turn them into tangible products or services.

What Designers consider…

  • Why are things the way they are
  • What sort of choices did the consumer have to make and what influence have affected their decisions
  • How things work
  • How things are made
  • What sort of criteria should we sue when we evaluate products in terms of good design.
  • In what particular ways is one product better than another and why

One eye opening tip that Dewi gave the students was how much they should consider emotion when it comes to design. He encouraged the teams to avoid ideas that would bring negative emotional responses to potential customers. Because factors specific to the things we use in our everyday lives influence how we feel when we are using them, it’s imperative that designers consider how the products their designing would make people feel.

Products that could bring negative responses!

He pointed out that how the product behaves according to customers’ expectation and limitations does have a significant impact on how likely they are to continue using a product.

Dewi’s top tips!

  • Make sure your product is something that provides a positive emotional experience
  • Our role is to evoke positive interaction points and enhance user experience through its functionality
  • The first principle of design on most people’s minds is usability

Scenario Building

At the end of the night, Dewi had the students do a scenario building exercise where they write and draw a story map for their initial idea. The storymapping had the students answering specific questions such as: why is there a need for your new product? Where will the new product be used? Which issues will your product solve and how will the new product be used? This exercise is very similar to the ones that designers in the field create while they are in the brainstorming phase. Dewi explained that the aim of a design spec is to try and anticipate everything that could cause a new product to be a failure and specify design targets for avoiding that failure!

Through these exercises, the expert team is hoping that the students have all the tools for one of the most challenging weeks in Enterprise by Design, the halfway point! Can you believe it? Neither can we! For next week’s assignment teams have to create a Pecha Kucha presentation. Check back in with us to see some of the student’s ideas!

Week 3- The Memorable Challenge mini blog!

It started with a night of brainstorming…

Thinking outside of the box…

Week three of Enterprise by Design might be our most exciting yet! After week one of learning about the brief, and last week’s talk on dementia, the teams are ready for some quickfire branstorming sessions called Crazy Eights!

Crazy eights is an idea generator exercise where groups brainstorm together and alone in several sessions throughout the night. In the beginning, students were encouraged to come up any kind of ideas that would make North Wales a memorable place for visitors, the bigger the better for the first round! No matter the budget, size or length of the projects, the teams came up with ideas that could be useful in North Wales.

Crazy Eight Ideas!

Some of the ideas that they came up with are:

  • Programs with kids or animals during tourism experiences for dementia patients.
  • An app that can provide the resources of all Dementia and Alzheimer’s societies and programs in one place that can be useful for patients and carers.
  • A smart watch that is connected to family, friends, and the patient’s home which can help with everyday care and patient safety.

After a few rounds of crazy eights, the teams then had the difficult task of narrowing down their initial ideas into more tangible, doable ideas that they then have to pitch to the experts. Between the many individual ideas of students across business, ats, science and engineering, each team had to pick one idea to get behind and present to one of the experts.

The Final Pitch

Andy explaining Crazy Eights to the teams

An example of a pitch that was presented is a customized vacation package for families with someone who has dementia that is fully staffed and guided for the needs of the patients, carers and family for a fun and safe trip!

Though the students still have a ways to go before creating concrete ideas they can present on, this initial pitch shows there is loads of potential for wellness and tourism in North Wales! To see more of the Crazy Eight’s process, watch our week three video here!


Week 2-Understanding Dementia

All About Dementia

For week 2 of Enterprise by Design, the newly formed teams got an informative, heartfelt insight into what it’s like to live with a condition that affects 850,000 people in the UK: dementia. Our blog post last week talks about this year’s challenge for the teams, developing an idea to make North Wales more memorable. If you want to read more about EBD or this year’s challenge, check out the blog post here.

Dr. Judith Roberts from the School of Psychology gave a presentation on Dementia and walked the students through the various types and the effects it has on the loves of those who are diagnosed with it. Dementia is not a disease in its own right, and not simply an effect of ageing, but a number of different conditions affecting the brain, such as Alzheimer’s, Vascular dementia and Dementia with Lewy Bodies. Dementia affects nerve cells within the brain, causing nerve cells to die and shrinking the brain. Because of this, it affects people’s everyday lives, from day to day memory loss, organization and planning and language and visual perception. For each person, Dementia affects them differently, and it can often cause sufferers to limit their social lifestyle out of embarrassment from forgetting things like names and directions. Dr. Roberts walked through the stages of dementia with the students, from early stages of symptoms like confusion to mid stages of poor mobility and disorientation to later stages of loss of communication and bed or wheelchair confinement. Unfortunately, there is no currently no cure for dementia.

The Dilemma with Dementia

She explained that dementia not only affects the patients, but the everyday lives of family members and loved ones, who either have to give round the clock care to those living with dementia after a certain point, or have to hire carers. Because of risks such as falling, wandering out of the home, and aggression, many of those suffering from dementia can feel a large loss of independence and solitude from having to be put in isolation for their safety. Though the safety of sufferers of dementia is of course, top priority, this does sometimes leave them with limited lives.

Students are challenged to think outside the box to come up with concepts to help sufferers of dementia, their loved ones or carers to make experiences more manageable and memorable.

Preliminary Team Ideas

From the presentations, the teams began brainstorming some ideas of products that could be useful for either patients, carers or family members. Here’s some of the teams ideas!

  • A platform for patients or carers to be able to communicate with friends or other dementia suffers online, to help combat isolation inside.
  • Deliverable packages for dementia patients that are engaging way to help them relearn skills
  • A device that could be used to help dementia patients with sleeping at night.

What kind of ideas would you come up with to help dementia patients? Leave ideas in the comments below!

Teams learning about the Life Reminisce App-The Book of You

Learning about the Book of You

One product that was a great example for the teams to hear about, is the app The Book of You. Described as a life reminiscence app, the Book of You is a tool that can be used by dementia sufferers that can include photos, words, video, music and voice recordings. This app is showing dementia from another point of view, product and service and enterprise design. The service helps people be able to live well with dementia by bringing memories of family, achievements, friendship and ancestry to their fingertips, combatting some of the hardships of dementia such as isolation and limited socialization. The Book of You is customizable to every person, and is easily accessible to patients and carers to be able to experience old photographs, hear audio clips and share digital artefacts with family across the world.

Going forward, the teams are left with challenging aspects of their ideas to think about over the next week. How will their product be helpful in the tourism market? How can their product be experienced by a carer, family member and the end user? What are the best ways their product can be marketed in an area like dementia which often has a difficulty finding funding? Some of these questions will become easier as the weeks go on, follow our blog next week as we talk about marketing opportunities!

The biggest take away from this week is the reminder that sufferers of dementia are still people. Students are encouraged to remember the person underneath the condition and to look at the larger picture of developing ways that a product can help sufferers live a happier, more fulfilled life despite dementia!

To learn more about the Book of You, visit their website here!

New Year, New Enterprise by Design Teams!

Welcome to Enterprise by Design 2019!

If you’re surprised it’s already 2019, we’re right there with you! After a stellar victory for our winning team last April, Enterprise by Design is back for 2019 and we can hardly believe it’s already here!

New students across the business, arts, science, and engineering disciplines filled up the collaboration space in Pontio last Monday, all eager to hear the low down on this year’s challenge. While there are some new changes that are sure to make things interesting for this year’s teams, one thing that hasn’t changed is the level of interdisciplinary collaboration throughout the teams!

All about Enterprise by Design

If you’re new to Enterprise by Design, look no further! A 10-week annual event, Enterprise by Design is organised by Bangor University and Pontio Innovation in conjunction with local businesses in North Wales which brings students from four different disciplines—Business, Science, Arts, and Engineering—together to form teams and create innovative ideas that will help enhance the local economy. 

Enterprise by Design is a unique challenge because of the way students from different academic backgrounds work from the ground up to make teams, develop novel ideas, and present real world products or designs by the end of the challenge. The students get the chance to work together as most modern companies do every day, with a team of innovators with an array of strengths and talents.

Every Thursday, students are tasked with one take-away assignment each week, as well as the overall aim to create a larger business plan over the 10-week period, to then be judged by academics and the partnering businesses to determine which team has the most innovative idea.

With roughly an hour’s help each week from post-graduate facilitators and academic staff, students must go it alone the rest of the time and use their specialist skills to develop this business plan. This plan could possibly be developed further and executed for one of the world’s booming wellness tourism areas.

It all sounds rather ordinary for University, until the winning team is given a cash prize to put their pitch into action!

What to expect in 2019-the Memorable Challenge

In the past, students have worked with businesses such as Rib Ride and Zip World to create ideas for augmented reality apps and to help foster the links between local companies. If you want more info on our winners last year, visit here.

However, for 2019, Enterprise by Design is shaking things up! For this year, the sky’s the limit with ideas for the teams, as there are no specific businesses that the students have to mould their projects around. Instead, students will come up with an idea entirely of their own that after the 10 week challenge will be judged and marketed by several businesses across North Wales.

There is a theme for this year, the ‘Memorable’ Challenge, to create a proposal for a product and/or service that improves accessibility to experiences in North Wales and makes those experiences more memorable. The students still have to stay within the Wellness tourism sector for their challenge, but that is definitely not a bad thing, as it is one of the fastest growing industries in North Wales, and there can be loads of opportunities from the student’s ideas from this challenge!

Each team will be given access to a specialist tutor, someone within one of the departments in the university that can give them sound advice about the industry and how to pitch their ideas to the judges at the end of the challenge. The teams will also get a postgraduate facilitator, postgraduate students who also span the different fields, who are going to help the teams with each weeks’ challenge in exchange for a stake in the prize at the end of the competition!

The Week One Challenge

After a brief from Andy Goodman, the students had to begin forming their teams. Provided with panels which had the letters of their field on them—B-business, A-Arts, S-Science and E-Engineering—students wrote their names on them and pitch themselves by answering questions such as:

Why would you be a useful member of a team?

What can your subject contribute?

What are your strengths/skills/experience?

What are your unique selling points?

As the students mingled around the room to find their new partners, they had to sell themselves to other potential members, highlighting their strengths and backgrounds. As the teams formed, their boards linked up together to make a tetrahedron.

Once the teams were formed, the groups had to then work together to sell their attributes as a team to the postgrad facilitators. By the end of the night, the students had a team of interdisciplinary students and an exciting challenge ahead of them. Each student within the teams were given keywords to brainstorm over the coming week:

Keywords for brainstorming!

Business-market, price

Arts-user and story

Science-memory and emotion

Engineering-instrumentation and value

Hopefully next week, students will return to Pontio full of ideas of ways to make North Wales more memorable…it will be interesting to see how their backgrounds and experiences compliment each other over the weeks!

To learn more about the groups progress week by week, visit our Twitter account:

In what ways do you think tourism businesses could make North Wales more memorable to tourists? Leave your comments below!

Week 7…Auction Night at EBD!

The penultimate week of Enterprise by Design is upon us, and boy has the time flown by! It seems like yesterday when our teams were completing small challenges, learning about tourism in North Wales, and presenting their first attempts at Pechka Kucha presentations!

Now, we are just a week away from the final challenge and the £5,000 in prizes. Tuesday night was a bit different from the weeks before, as it was…

Going once, going twice, sold! to the Advice and Resource Auction night for our teams! 


A night bidding at the auction…

Gone are the weekly challenges and brainstorm sessions for our teams at Enterprise by Design. This week, teams are bidding on some vital resources for the presentations next week, and booking consultancy sessions from the experts before they’re on their own.

Throughout the 7 weeks so far, teams have been accruing points for different things along the way, from weekly participation from all team members, to completing the homework tasks. With those points, teams were able to bid on things that could aid in their presentations, like TV stands, projectors, or printed posters.

It was also a chance for the teams to bid on consultancy slots with the experts who had been helping them along the way every week. The students bought time slots with the academics from different departments; Steffan from Creative Studies and Media, Iestyn from Computer Science and Electronic Engineering, Siwan from Business, and Gareth from the School of Psychology; and, they could buy time with tourism, tech, and business experts including the representatives from Rib Ride and Zip World.

Each expert has the knowledge and expertise that could tell the teams how to improve their ideas. The academics and experts provided their honest opinions on the plans the teams had come up with. Depending on what kind of advice the teams needed to prioritise, such as how to create a memorable and persuasive argument in the presentation (Gareth), how to make their concept commercially viable (Siwan), or how to determine the technical feasibility (Iestyn) of their concept, the teams would go to specific experts first.

After a hearty meal of lasagna and carrot cake, students spent the rest of their evenings in talks with the experts, hopefully getting the feedback and guidance they need to really make an impact with their presentations next week.

Final Advice from the experts

The experts gave their final advice to the teams, most importantly to keep things simple. The teams only have a week left to solidify their ideas and present concise, engaging presentations that will wow the judges and get their ideas across clearly. Students were also encouraged to think about the reasons why they themselves would enjoy the product they are developing, and really think hard about why what they’re offering is a unique asset to the wellness and adventure tourism industry in North Wales.

One of the biggest challenges the teams faced during their meetings with the experts was really figuring out just how much their idea would cost the companies, and how much profit they were estimating the companies would make in return. Though many of the ideas students came up with were fun and engaging, many of them could end up costing the companies more than they would make. The experts reminded the students that their concept may not cater to every demographic and every tourist, but thats okay… the winning group will hopefully get to develop their ideas further with Rib Ride and Zip World!


Homework for next week:

There is none! Next week is the finale week and the winning team will be announced Tuesday, 20th March, 2018! Check back with us next week for our final short blog unveiling the 1st-3rd place teams and their winning concepts.

On the homestretch…2 weeks to go!

Well folks, time has absolutely flown by here at Enterprise by Design!

We are officially on the home stretch of our 8 week challenge, with only two weeks left to go. Last week was Idea Innovation week for the teams, so it’s now time to nail down exactly what direction the students are all going in.

While the last couple of weeks have been about helping the teams brainstorm tourist profiles, tourism assets in North Wales, technologies, and ways they can create viable products for Rib Ride and Zip World; this week, the focus was on how to win the judges over.

While obviously the goal is for the teams to create innovative and unique ideas for the company, with only two weeks left the students were reminded that this is a competition, one with a £5000 prize at the end of it!

Learning about System One and System Two in branding and advertising…

Dr Gareth Harvey from the Pyschology department led the discussion this week. He gave a presentation on how best the groups could communicate their winning ideas and what it takes to persuade an audience to buy their product or choose their business plan. He laid out two different types of decision making when it came to persuading an audience, called system one and system two respectively.

System one focuses on selling the facts of the plan you are presenting and why your plan would be a profitable and useful choice for the judges.

System two encourages the students to appeal to their audience with an emotional strategy, a plan that not only had facts and figures, but one that was personalized, and had an element of humanity in it.

By balancing the two strategies, the teams can tell a convincing story all the way through their presentations that are not only informative, but hopefully getting the audience to believe in something that is useful for the community.

Students were then shown the difference between two adverts from Sony Bravia and Coca-Cola. While one was visually beautiful, creative and fun, audiences had a hard time understanding just what they were being sold. The other, while still being humorous and engaging, did a fairly reasonable job at branding the product they were selling.

Can you remember the adverts? Here they are again to jog your memory.

After some yummy chicken tikka masala and flapjack, the first challenge of the night was to come up with key reasons why people would buy into the ideas the teams had created, and to think about the best ways to structure their ideas. Students were encouraged to identify what their strongest arguments were, and which were their weakest.

Teams were also told to start thinking about how they were going to present their arguments when they talked one on one with the judges two weeks from now. They can either have a one-sided argument that they present with well informed information, or present a two-sided argument that presents the counter argument as well as their own, so they can tackle both sides of the argument head on.

Lastly, teams have to consider how they will present themselves on the day of the presentation. How they speak, how they dress, how they communicate with the audience and how they are selling their brand by the way they come across to the judges.

As the night came to a close, teams were told to start conducting basic market research to look into what has been done before, possibly who has similar ideas to their own, and what the market size is for their plan. Other things they are going to have to think about during their chats with the judges, is what the cost of their ideas are going to cost, how the clients are going to get the money for it, and how many units need to sell before the companies get their money back.

There is so much for these teams to research and think about in the coming weeks, and on top of that they still have to create a video and a presentation for the final.

Good luck to all of our teams, it’s going to be a challenging couple of weeks, but the hope of £5000 should spur our students into action!

For Homework this week:

For the last regular meeting of Enterprise by Design, teams are expected to write a business concept statement, and be ready to use “Creative Currency” that they’ve been earning since the beginning of the challenge in order to bid on useful tools that could be used on their final presentation.

Week 5-Idea Generation Week!

We’ve survived the wind and the snow that’s blistering through Wales for week 5 of Enterprise by Design. After last week’s PechaKucha presentations, students were challenged to take this week and formulate more concrete ideas of their business plans.

If you’ve missed out on what’s happened last week, check out our video below!

Idea Generation Week

It’s no wonder then, that this week is called Idea Generation Week! All of the assignments of previous weeks are coming together to create scenarios with location based technologies. Our blog mentioned in weeks one and two that the teams had to create tourist personas who would possibly come to North Wales, and a map of their supposed activity.

This week, students were asked to think of 8 location based technologies that could be used by their tourist profiles, and how those technologies could be used in Wellness Tourism for North Wales.

In two rounds of 15 minutes, each team had to come up with as many ideas as they could in one big, frenzied, brainstorm session. Using technology such as GPS, Wi-fi, NFC, GIS, Bluetooth or iBeacon, teams had to come up with scenarios where these technologies could be used and beneficial to customers.

Copyright – Dan Lane Photography

For example:

Ken (tourism profile) travels to Menai Bridge (location context) and uses Bluetooth (Location based technology) to pair with an app for Rib Ride that provides audio tours or travel financial tips during and after Ken’s tour (finance wellness dimension).

Copyright – Dan Lane Photography

Teams had to make sure that each of their ideas had a persona, context, technology and wellness dimension, and if the combination in those ideas didn’t make sense, well, time for some more idea generation!

Before the challenge, students filled up on hearty chili con carne, and boy did they need it, because their next challenge involved a bit of conceptual thinking and estimation.

Based on the ideas of Enrico Fermi, students were asked to estimate the market value of their concept. For those of you more skilled in this area, here is an example of the equation needed to get the average geometric mean, in order to estimate the statistic.

As the night came to a close, the students took their brainstorming ideas and chose the 4 most solid and viable plans for next week’s challenge. The snow this next week might be hindering things in Bangor, but hopefully it’ll give teams some extra time to formulate their concepts, and be ready in the coming weeks to present their winning ideas!

For Homework:

Copyright – Dan Lane Photography

With the teams having narrowed down just four ideas per team, their homework this week is to take one idea each and estimate the market size with the equation that was given to them. Good luck to the mathematically-inclined this week!

There is only 3 weeks left in our challenge, and the clock is ticking for our groups to come up with a solid business plan. Check us out on twitter at @EBD_Bangor for updates and photos of our last few weeks and the reveal of the winning team in March!

Oh, we’re halfway there…Enterprise by Design Week 4

We’re at the halfway point here at Enterprise by Design!

Copyright – Dan Lane Photography

With just four more weeks to go, students are beginning to take some of their bigger ideas, and hone them down in to tangible ones. Eleven teams of four presented this Tuesday night, with presentations that could win them the £5,000  prize, and the possibility to work with Rib Ride or Zip World on the product in the future. 

Copyright – Dan Lane Photography

This week is a bit different than the ones before, the students are the ones presenting this time. With Zip World and Rib Ride sitting at the front of the room at a judging panel table, the students have only 3 and a half minutes per team to present their best plans for tourism in North Wales.

After Zip World and Rib Ride’s impressive new product launch last week of the fastest Rib (rigid inflatable boat) in the world, the teams will have their work cut out for them to impress the companies with fresh and innovative ideas, that could potentially bring in a large amount of tourism to ride the new attraction.

The teams have to present in a unique style, called PechaKucha, which gives them only 10 slides to present their ideas, and with only 20 seconds per slide. Students have to beat the clock to finish their presentations before their videos begin, which follow directly after their precisely timed slides. With a 30 second video to convey their message, teams were encouraged to create a clip that gives the judges a gist about the overall branding they are trying to convey about wellness and adventure tourism in North Wales, and perhaps even present the first glimpses of their product designs.

Given videos like these from Visit Wales, students were prompted to create short videos that could attract visitors and also appeal to their wants and needs in a tourism location.

Round One of PechaKucha Presentations

With chicken and ham pie in their bellies, the first six teams presented their ideas. The teams had an array of directions that the companies could go in with their presentations, with ideas such as appealing to thrill seekers in advertising, marketing North Wales as an experience, and creating slogans such as “Find Your Balance” to appeal to Wellness seekers.

Copyright – Dan Lane Photography

Teams identified current problems in the North Wales tourism industry, such as a strong lack of transport for overseas visitors from one attraction to the next, and came up with ideas such as frequent bus shuttles or cable cars to improve the issue. Teams in round one also came up with more focused ideas for attracting more tourists, such as bungee jumping off the Menai Bridge, and trying to get more visitors from Holyhead Port who might come for day trips or cruise ships passing by.

All in all, the first teams were looking at a wide range of ways to link experiences and attractions together to create a wellness tourism environment in North Wales, and hopefully as the next few weeks wrap up, they will form more concrete ideas of how to execute that into a business plan.

Copyright – Dan Lane Photography

 Round Two of PechaKucha Presentations

The next six groups presented, with a wide variety of ideas as well, focusing on everything from social media, to creating wellness hubs all around North Wales. Some groups suggested apps that would help visitors find things like restaurants and lodging, while others suggested creating ways for people to share videos, links and photos of their time in North Wales to an all inclusive online site for adventure tourism.

Copyright – Dan Lane Photography

A couple of teams suggested bundle tours to visitors, such as having wellness hot spots around the area that people could visit, as well as a larger wellness centre filled with info that could be unique in North Wales for the movement of wellness tourism. Another team suggested bundle tours for university students, giving them options to do adventure activities in North Wales on a budget.

A few teams came up with clever hashtags, such as #HaveAWalesOfATime and #CaptureCymru, and #StepOutside as well as coming up with marketing ideas to present North Wales as a place for once in a lifetime adventure, and appealing to potential tourists to face their adventure fears in doing things like Rib Ride and Zip World.

Next Week’s Assignment

Copyright – Dan Lane Photography

With all the presentations over, and the team’s nerves calmed a bit, they were given next week’s task, to come up with a solid viable product. Things are starting to get down to the wire for these teams, but with good feedback, and the possibility of a big prize, many teams are putting their best foot forward, and it’s anyone’s game at this point!

Check back with us next week to see what the teams have come up with!

Things are starting to get serious…Week Three

Copyright – Dan Lane Photography

Be visual, be creative, be innovative” — Andy Goodman 

It’s week three for Enterprise by Design, and things are starting to get serious. Last week, the teams had talks from our two partnering companies, Rib Ride and Zip World, and had the task of creating a digital map of the attractions and assets in the North Wales area.

In week one, each team member was tasked with creating character profiles of potential tourists to North Wales. This week, the students are going to put both tasks together to create an epic promotion video and PechaKucha presentation.

(If you’ve missed out on what we’ve been doing the past two weeks, click here!)

After another delicious meal, sweet and sour chicken and rice this week, the teams were given a brief talk about the bigger picture of the focus of this year’s Enterprise by Design, wellness tourism.

What is wellness tourism? Don’t worry, most of us didn’t know until this week either.

Copyright – Dan Lane Photography

With a push by companies and industries for employees and customers to practice wellness, whether in mental or physical health, wellness tourism has grown to be one of the largest subsectors of tourism. With how the wellness market overlaps adventure tourism, the teams are expected to be able to bring the smaller adventure tourism into the larger wellness market.

Copyright – Dan Lane Photography

North Wales is in a great sweet spot to become a key part of the rising of wellness tourism, as adventure tourism brings in around $115-150 billion worldwide. This provides the teams with a head start opportunity to help rebrand adventure tourism as a part of wellness tourism and figure out what makes North Wales unique enough for people to travel here for adventure compared to anywhere else in the world.

 Round One

For the first task of the night, the teams had to use their tourist profiles and maps created in previous weeks to create eight customer scenarios, two for each persona. For each profile, students had to determine, based on their tourist’s likes and dislikes and personal background, the route they would take on the map through their trip through North Wales.

Copyright – Dan Lane Photography

The exercise helped the teams put themselves in the shoes of potential tourists and identify gaps in North Wales that could be essential for the tourist’s needs. As one task builds on another, the teams’ growing experience will hopefully help them plan how to attract customers to businesses like Rib Ride and Zip World in their final and pivotal task in 5 weeks’ time.

With scenarios laid out, and delicious cupcakes for desserts, the students then had to narrow down to just one scenario out of the eight that were formed in round one to best represented the idea that they were trying to market to an audience.

Round Two

At the beginning of round two, students were shown this video from Visit Wales’ 2016 campaign:

Though brief and a bit abstract, the video sells a concept of North Wales, even though it isn’t very direct. For this week’s take home challenge, students are being asked to create a similar sort of video, with their own original ideas of how to sell wellness and adventure tourism in North Wales to the wider world.

Copyright – Dan Lane Photography

In the next week, teams are tasked with answering real world questions that many businesses debate every day, how can they brand their ideas, communicate those ideas in appealing and fresh ways, and possibly incorporate technology that is already available to people to market their ideas?

Copyright – Dan Lane Photography

Next Tuesday students must practice their public speaking skills, because a PechaKucha presentation in front of the companies is their final task, with the video to follow their words.

A precise style of presenting that originated in Tokyo, PechaKucha presentations are a fast but effective way to grab an audience’s attention, especially in a world of short attention spans!

Teams will only have 10 slides to present, which can only last a total of 20 seconds per slide. In conjunction with their 30 second video, teams are given only four minutes to present their concepts, promote wellness and adventure tourism, and convince the two sponsoring companies that their ideas are best.

For an example of a PechaKucha presentation, watch this video below:

Check back with us next week as the teams present their fast-paced presentations, and the beginnings of their concepts are unveiled for the first time for Enterprise by Design 2018!

Enterprise by Design 2018 has begun!

Weeks One and Two

Copyright – Dan Lane Photography

Enterprise by Design 2018 is in full swing as we come into week two; with bellies full of delicious homemade steak and mushroom pie and the anticipation of talks from this year’s partnering companies, Zip World and Rib Ride, the undergraduate students are ready to get truly stuck into the design brief.

If you’re not quite sure what Enterprise by Design is all about, look no further…

An 8-week annual event, Enterprise by Design is organised by Bangor University and Pontio Innovation in conjunction with a local business, although there are two this year, which brings students from four different disciplines, Business, Science, Arts, and Engineering, together to form teams and create innovative ideas that will help enhance the local economy. 

Copyright – Dan Lane Photography

The unique thing about Enterprise By Design is how it is made from the ground up to bring students from these different academic backgrounds into one space and encourages them to come up with real world ideas. The students get the chance to work together as most modern companies do every day, with a team of innovators with an array of strengths and talents.

Students are tasked with one take-away assignment each week, as well as the overall aim to create a larger business plan over the 8-week period, to then be judged by academics and the partnering businesses to determine which team has the most innovative idea. With roughly an hour’s help each week from post-graduate facilitators and academic staff, students must go it alone the rest of the time and use their specialist skills to develop this business plan. This plan could possibly be developed further and executed for one of the world’s booming outdoor tourism areas.

It all sounds rather ordinary for University, until the winning team is given £5,000 to put their pitch into action!

Focusing on adventure and outdoor activities, this year’s Enterprise by Design is tasked with bridging the gap between two adventure tourism companies. The undergraduate students have to think outside the box to come up with fresh and innovative ideas for what is now Lonely Planet’s 4th-best region in the world to visit.

Tourism in North Wales brings in about £2 billion annually to the local economy, and employs around 47,000 people, some of whom are Bangor graduates.

This cohort of students will have the chance to help grow the tourism industry in North Wales by coming up with a business plan benefitting both Zip World and Rib Ride; two companies that everyone in the area will have heard of, and that £5,000 is on the line.

No pressure, guys!

Copyright – Dan Lane Photography

Presentations from Zip World and Rib Ride

First up was a talk by Nick from Zip World, the zip-line creators mainly based out of Bethesda, Gwynedd, that has Europe’s fastest zip line, as well as underground experiences such as Bounce Below and the Zip World Caverns; and the newest attraction, Fforest Coaster, the only Alpine Coaster of its kind in the UK!

Nick gave the students an overview of all the exciting experiences Zip World is striving to offer in the future year-round, to customers of all ages. A huge 73% increase in customers last year brings them to around 350,000 customers annually, Zip World is continually growing, with viral attention from popular platforms such as Unilad, Lad Bible and Viral Thread they’re trying hard to meet demand.

Working constantly on improving their attractions, such as with faster zip lines, an adventure hotel, and possibly expanding Zip World to places like the Lake District, or as far afield as China, Dubai, or even Australia, Zip World is hoping to attract around half a million customers per year by 2020. Students have their work cut out for them in bringing a new business plan to the table that will wow the companies!

Copyright – Dan Lane Photography

Next, Sam from Rib Ride gave a presentation about their company and the historical tours around the isle of Anglesey, based out of Menai bridge and Holyhead. In Rigid Inflatable Boats (RIBs) that get up to high speeds zooming along the Menai Strait, customers get a unique view of North Wales from the water, getting a mixture of a fun-filled adrenaline rush from the fast, bumpy driving of a highly experienced skipper to an informative talk about the history of the area and the surrounding wildlife. A small business that began with just one small boat, Rib Ride has grown throughout the years, having developed popular tours with Bear Grylls and accumulated around 15,000 visitors a year. Though a smaller business than Zip World, Rib Ride is steadily growing their customer base as well, and are hopeful that the same sort of customers that want to experience the speed of Zip World, will also want to zoom over the waves of the Menai Strait.


Copyright – Dan Lane Photography

Together, Rib Ride and Zip World want to create a cohesive adventure package that will attract a wide range of customers who will want to purchase a single package for an adventure holiday; and hopefully make these customers repeat visitors.

Tasks for weeks one and two

Students got a glimpse of the differences and similarities between these two adventure companies, and have so far come up with visitor personas of potential customers to the two companies, considering criteria they chose between themselves; for e.g., age, background, personality type, income, and location.

Copyright – Dan Lane Photography

With students briefed on different aspects of these local thriving businesses, they were set with the task for week two: to complete a digital map of the assets of the local area (such as attractions, hotels, restaurants, museums, transport, etc.) and then identify what ‘gaps’ there are in the community which might impact the brief they’ve been given.

Armed with large poster boards and markers, the students created their own maps and researched the locations of assets in the area, and how far apart these were from one another in order to see where the needs were.

Copyright – Dan Lane Photography

Though the groups’ overall plans are in the earliest stages, some solid ideas are beginning to flourish, and students are beginning to use their specific skillsets, such as graphics students using platforms like Adobe Illustrator to create the design of their digital maps.

The groups now have the rest of the week to get together, finish their maps, and continue working on their bigger presentation which is now just a little over a month away!

To see what the students came up with for this week’s challenge, and to find out more about Enterprise by Design in general, check back with us for next week’s post!