Author Archives: Isabel Vincent

Ideation with the USS Enterprise by Design

This week I worked with the team, USS Enterprise by Design.

A major task for today was developing as many ideas as possible, with an emphasis on quantity, not quality. Andy inspired us to forge through with ideas of potentially questionable quality with the quote “if you feel like you’re in control, you’re not going fast enough”. By generating loads of different ideas at a fast pace the team can have more to work with and more ideas to share and develop on.

By randomly selecting a persona, a context, a technology, and a wellness, the team was given a basis on which to develop their idea. We did two rounds of this to give the team different scenarios to work with.

Round one featured Steve, as 42 year old divorcee with two children, at Aber Falls, using infrared and environmental wellness. Round two featured 45 year old Mary, her husband and two children, at Penrhyn Castle, using GPS and intellectual wellness.

After quickly developing as many ideas as possible, we then heard a little about estimation from Iestyn. He explained that the estimate just needs to be plausible, it doesn’t necessarily need to be right.

This brings us to the homework task for this week. The team needs to come to a consensus about which ideas are the top 4 which need to be looked at further. There needs to be a consensus as the collective product relies on the interdisciplinary knowledge of feedback of the team. Taking the four top ideas, each team member needs to estimate the size of the market for the product/service that they are examining. With this information the team can get a better idea about what to do for their final idea.

Week 4 – Presentations with Cyflym

Cyflym’s presentation had a focus on the subject of wellness in North Wales. Their user persona was a 25 year old accountant named Jimmy who was visiting Zipworld and Ribride, and the presentation covered the activities he could do in between over a few day trip. Based on his interests of wellness, hiking, and photography, Jimmy’s journey was plotted for him to visit Snowdon, Betws y Coed, Llandudno, Conwy, Bangor, and Menai Bridge.

There were some great examples, but there wasn’t much information about a specific product or service. The team did, however, mention that they were looking into the importance of social media and potentially developing an app. Their video reflected this, with an interesting Instagram feature and strong narrative of a journey around North Wales.

The panel did question the team’s name of Cyflym, the Welsh word for fast. The narrative depicted was quite laid back and not reflective of the name, however, the team said that though the journey may be slow in pace, it can be fast as it’s done in a relatively short amount of time.

Overall the team have some good ideas, and it will be interesting to see what product or service they develop in the coming weeks.

Week 3 – Scenarios with The Puffins

This week we began by looking at reasons why people might travel to North Wales, in particular the idea that they might improve their wellness (be that physical, mental, or spiritual) during their visit.

We discussed different types of wellness and the different types of wellness tourism that exist and how they overlap. Adventure tourism is a part of wellness tourism, but so to could be culinary tourism, eco- or environmental tourism, or cultural tourism. We also considered the difference between a challenge such as an intense work out at the gym, to a Real Challenge, such as climbing an actual mountain. The wellness gained from completing a real challenge rather than a simulated one is far greater, and as such people can only gain these experiences from physical visiting locations such as North Wales.

This week I worked with a group called The Puffins (formerly Nationality). Their first task was to bring together their four personas from week one, and then apply them to the adventure map they created last week. They needed to develop eight scenarios (two for each persona) for their journey through the adventure map, thinking about what sort of wellness they could experience and what different paths they would take.

Copyright – Dan Lane Photography

One factor I noticed was that three of the four personas were a type of student; a student visiting from London, a first year student who has just moved to Bangor, an international student. The other persona was a father who lived in the local area. Though each of these personas definitely have different experiences and interests, it might be interesting to see a wider variety of people with more contrasting motivations.

They developed many different scenarios for the personas, including an international student facing her fear of heights with her friends, and a family weekend to spend time together.

For the final task of the evening the group chose one persona and scenario to develop into a storyboard for a short film. They chose to use a scenario about a student visiting North Wales from the university in London, and planned out how the video will progress, considering what they are likely to be able to film or have access to within the next week, and how they want to tell their story.

For next week the group needs to have made not only their 30 second video but also a set of slides for the Pecha Kucha presentation, which should be made up of 10 twenty second slides and the thirty second video. I look forward to seeing how the presentations unfold next week!

Week 2 – Adventure Maps with KLLR

Tonight started off with presentations from Zip World and Rib Ride, giving us more information on how their businesses have grown, how they can work together, and what they are planning for the future. It was really interesting to see how the different companies developed, and to hear about the parallels between two quite different ventures.

After the break I joined team KLLR (a working title, proper team name to follow), who unfortunately had one member missing.

The team were tasked with drawing out a map of North Wales, covering the area from Menai Bridge to Bethesda, to encompass elements of both Rib Ride and Zip World. To put together their ideas the group instead developed a mind map, jotting down different places of interest and attractions in the area. From a critical friend perspective I think something that might need work is simply getting more into the specifics of the task. The team mentioned different lakes in the area by name but only wrote “lakes” on the mind map. Different lakes in the area offer different opportunities – are you talking about a lake by a mountain? Does it have parking? What facilities are nearby? These sort of things need to be taken into consideration.

The teams were then asked to pinpoint ten key areas of interest and apply to them stickers from sheets they’d been given, and to develop a key so that others could understand the map.

A team member mentioned that this felt like it would give them “tunnel vision” as the area had so much to offer and that narrowing the map down to 10 things would simplify it too much. However, it’s important to consider that this is just one task in the project. You need to decide what the most important or relevant features are, to then understand what is most successful and to find areas that need development.

The team began to plot a more traditional map, and started to narrow down what the most significant attractors/attractions were. From this, they are going to meet as a group and develop their digital map, considering what other elements might need to be added, to complement and improve on the existing features.

Going forward I think it will be critical for the team to focus on the task at hand without getting distracted by the bigger project. Yes, it’s important to keep the end goal in mind, but don’t get bogged down by the big details so that you aren’t able to fine tune the specifics. When you work on your final proposal you need to be able to justify your idea to prove it’s worth, and working on your tasks each week will help you build up to that.

Also, work on that team name…