Enterprise by Design gets Physical!

How to improve health and wellbeing using Tourism Activities

After a delicious meal of ham and chicken pie, I doubt any of our teams were expecting to get active during week four of Enterprise by Design. However, just a few minutes after starting our weekly session we got to doing burpees, the downward dog yoga position and jumping jacks to measure our physical activity!

Head of Sports Sciences at Bangor University, Jamie MacDonald came to talk to the groups about the importance physical activity, the impact of cardiovascular disease and how the level of physical activity can impact cognitive health of dementia patients. He explained if people can impact on some of the changeable issues within their bodies, such as physical health aspects, that they may be able to impact their cognitive impairment.

In order to demonstrate the kind of activity that people should be doing on the regularly (which is on average around 30 minutes a day, 5 days a week!) Dr. MacDonald went through this clever list, and then had us get up and get active!

Principles of Exercise (FITT)

  • Frequency – how often
  • Intensity – how hard
  • Time – how long
  • Type – running, walking, swimming, yoga, etc.

With all of the health benefits that come with being active, North Wales has a unique opportunity to offer activities to tourists that can improve on their physical as well as mental wellbeing. From climbing to kayaking, hiking and archery, there are so many opportunities to get active in North Wales, but the tricky part for our teams, Dr. Macdonald pointed out, is working within the constraints of Dementia patients abilities and comfort level.  Because places like gyms can be an intimidating for dementia patients, promoting environments that make them feel comfortable, that gets them out into nature, and change up their routines can be positive aspects to focus on.

What is….Design?

For the second half of week four, Dewi Rowlands, the course director for Product Design at the School of Education and Human Development gave the teams an insight into the minds and processes of designers. Like the brainstorming sessions that the teams have been having in the last couple of weeks, a large part of design is fuzzy in the beginning stages before they turn into solidified concepts, prototypes and then products. Dewi shared a couple of charts of the designer’s process, that will hopefully help the students take their preliminary ideas and turn them into tangible products or services.

What Designers consider…

  • Why are things the way they are
  • What sort of choices did the consumer have to make and what influence have affected their decisions
  • How things work
  • How things are made
  • What sort of criteria should we sue when we evaluate products in terms of good design.
  • In what particular ways is one product better than another and why

One eye opening tip that Dewi gave the students was how much they should consider emotion when it comes to design. He encouraged the teams to avoid ideas that would bring negative emotional responses to potential customers. Because factors specific to the things we use in our everyday lives influence how we feel when we are using them, it’s imperative that designers consider how the products their designing would make people feel.

Products that could bring negative responses!

He pointed out that how the product behaves according to customers’ expectation and limitations does have a significant impact on how likely they are to continue using a product.

Dewi’s top tips!

  • Make sure your product is something that provides a positive emotional experience
  • Our role is to evoke positive interaction points and enhance user experience through its functionality
  • The first principle of design on most people’s minds is usability

Scenario Building

At the end of the night, Dewi had the students do a scenario building exercise where they write and draw a story map for their initial idea. The storymapping had the students answering specific questions such as: why is there a need for your new product? Where will the new product be used? Which issues will your product solve and how will the new product be used? This exercise is very similar to the ones that designers in the field create while they are in the brainstorming phase. Dewi explained that the aim of a design spec is to try and anticipate everything that could cause a new product to be a failure and specify design targets for avoiding that failure!

Through these exercises, the expert team is hoping that the students have all the tools for one of the most challenging weeks in Enterprise by Design, the halfway point! Can you believe it? Neither can we! For next week’s assignment teams have to create a Pecha Kucha presentation. Check back in with us to see some of the student’s ideas!

Week 3- The Memorable Challenge mini blog!

It started with a night of brainstorming…

Thinking outside of the box…

Week three of Enterprise by Design might be our most exciting yet! After week one of learning about the brief, and last week’s talk on dementia, the teams are ready for some quickfire branstorming sessions called Crazy Eights!

Crazy eights is an idea generator exercise where groups brainstorm together and alone in several sessions throughout the night. In the beginning, students were encouraged to come up any kind of ideas that would make North Wales a memorable place for visitors, the bigger the better for the first round! No matter the budget, size or length of the projects, the teams came up with ideas that could be useful in North Wales.

Crazy Eight Ideas!

Some of the ideas that they came up with are:

  • Programs with kids or animals during tourism experiences for dementia patients.
  • An app that can provide the resources of all Dementia and Alzheimer’s societies and programs in one place that can be useful for patients and carers.
  • A smart watch that is connected to family, friends, and the patient’s home which can help with everyday care and patient safety.

After a few rounds of crazy eights, the teams then had the difficult task of narrowing down their initial ideas into more tangible, doable ideas that they then have to pitch to the experts. Between the many individual ideas of students across business, ats, science and engineering, each team had to pick one idea to get behind and present to one of the experts.

The Final Pitch

Andy explaining Crazy Eights to the teams

An example of a pitch that was presented is a customized vacation package for families with someone who has dementia that is fully staffed and guided for the needs of the patients, carers and family for a fun and safe trip!

Though the students still have a ways to go before creating concrete ideas they can present on, this initial pitch shows there is loads of potential for wellness and tourism in North Wales! To see more of the Crazy Eight’s process, watch our week three video here!


Week 2-Understanding Dementia

All About Dementia

For week 2 of Enterprise by Design, the newly formed teams got an informative, heartfelt insight into what it’s like to live with a condition that affects 850,000 people in the UK: dementia. Our blog post last week talks about this year’s challenge for the teams, developing an idea to make North Wales more memorable. If you want to read more about EBD or this year’s challenge, check out the blog post here.

Dr. Judith Roberts from the School of Psychology gave a presentation on Dementia and walked the students through the various types and the effects it has on the loves of those who are diagnosed with it. Dementia is not a disease in its own right, and not simply an effect of ageing, but a number of different conditions affecting the brain, such as Alzheimer’s, Vascular dementia and Dementia with Lewy Bodies. Dementia affects nerve cells within the brain, causing nerve cells to die and shrinking the brain. Because of this, it affects people’s everyday lives, from day to day memory loss, organization and planning and language and visual perception. For each person, Dementia affects them differently, and it can often cause sufferers to limit their social lifestyle out of embarrassment from forgetting things like names and directions. Dr. Roberts walked through the stages of dementia with the students, from early stages of symptoms like confusion to mid stages of poor mobility and disorientation to later stages of loss of communication and bed or wheelchair confinement. Unfortunately, there is no currently no cure for dementia.

The Dilemma with Dementia

She explained that dementia not only affects the patients, but the everyday lives of family members and loved ones, who either have to give round the clock care to those living with dementia after a certain point, or have to hire carers. Because of risks such as falling, wandering out of the home, and aggression, many of those suffering from dementia can feel a large loss of independence and solitude from having to be put in isolation for their safety. Though the safety of sufferers of dementia is of course, top priority, this does sometimes leave them with limited lives.

Students are challenged to think outside the box to come up with concepts to help sufferers of dementia, their loved ones or carers to make experiences more manageable and memorable.

Preliminary Team Ideas

From the presentations, the teams began brainstorming some ideas of products that could be useful for either patients, carers or family members. Here’s some of the teams ideas!

  • A platform for patients or carers to be able to communicate with friends or other dementia suffers online, to help combat isolation inside.
  • Deliverable packages for dementia patients that are engaging way to help them relearn skills
  • A device that could be used to help dementia patients with sleeping at night.

What kind of ideas would you come up with to help dementia patients? Leave ideas in the comments below!

Teams learning about the Life Reminisce App-The Book of You

Learning about the Book of You

One product that was a great example for the teams to hear about, is the app The Book of You. Described as a life reminiscence app, the Book of You is a tool that can be used by dementia sufferers that can include photos, words, video, music and voice recordings. This app is showing dementia from another point of view, product and service and enterprise design. The service helps people be able to live well with dementia by bringing memories of family, achievements, friendship and ancestry to their fingertips, combatting some of the hardships of dementia such as isolation and limited socialization. The Book of You is customizable to every person, and is easily accessible to patients and carers to be able to experience old photographs, hear audio clips and share digital artefacts with family across the world.

Going forward, the teams are left with challenging aspects of their ideas to think about over the next week. How will their product be helpful in the tourism market? How can their product be experienced by a carer, family member and the end user? What are the best ways their product can be marketed in an area like dementia which often has a difficulty finding funding? Some of these questions will become easier as the weeks go on, follow our blog next week as we talk about marketing opportunities!

The biggest take away from this week is the reminder that sufferers of dementia are still people. Students are encouraged to remember the person underneath the condition and to look at the larger picture of developing ways that a product can help sufferers live a happier, more fulfilled life despite dementia!

To learn more about the Book of You, visit their website here!

New Year, New Enterprise by Design Teams!

Welcome to Enterprise by Design 2019!

If you’re surprised it’s already 2019, we’re right there with you! After a stellar victory for our winning team last April, Enterprise by Design is back for 2019 and we can hardly believe it’s already here!

New students across the business, arts, science, and engineering disciplines filled up the collaboration space in Pontio last Monday, all eager to hear the low down on this year’s challenge. While there are some new changes that are sure to make things interesting for this year’s teams, one thing that hasn’t changed is the level of interdisciplinary collaboration throughout the teams!

All about Enterprise by Design

If you’re new to Enterprise by Design, look no further! A 10-week annual event, Enterprise by Design is organised by Bangor University and Pontio Innovation in conjunction with local businesses in North Wales which brings students from four different disciplines—Business, Science, Arts, and Engineering—together to form teams and create innovative ideas that will help enhance the local economy. 

Enterprise by Design is a unique challenge because of the way students from different academic backgrounds work from the ground up to make teams, develop novel ideas, and present real world products or designs by the end of the challenge. The students get the chance to work together as most modern companies do every day, with a team of innovators with an array of strengths and talents.

Every Thursday, students are tasked with one take-away assignment each week, as well as the overall aim to create a larger business plan over the 10-week period, to then be judged by academics and the partnering businesses to determine which team has the most innovative idea.

With roughly an hour’s help each week from post-graduate facilitators and academic staff, students must go it alone the rest of the time and use their specialist skills to develop this business plan. This plan could possibly be developed further and executed for one of the world’s booming wellness tourism areas.

It all sounds rather ordinary for University, until the winning team is given a cash prize to put their pitch into action!

What to expect in 2019-the Memorable Challenge

In the past, students have worked with businesses such as Rib Ride and Zip World to create ideas for augmented reality apps and to help foster the links between local companies. If you want more info on our winners last year, visit here.

However, for 2019, Enterprise by Design is shaking things up! For this year, the sky’s the limit with ideas for the teams, as there are no specific businesses that the students have to mould their projects around. Instead, students will come up with an idea entirely of their own that after the 10 week challenge will be judged and marketed by several businesses across North Wales.

There is a theme for this year, the ‘Memorable’ Challenge, to create a proposal for a product and/or service that improves accessibility to experiences in North Wales and makes those experiences more memorable. The students still have to stay within the Wellness tourism sector for their challenge, but that is definitely not a bad thing, as it is one of the fastest growing industries in North Wales, and there can be loads of opportunities from the student’s ideas from this challenge!

Each team will be given access to a specialist tutor, someone within one of the departments in the university that can give them sound advice about the industry and how to pitch their ideas to the judges at the end of the challenge. The teams will also get a postgraduate facilitator, postgraduate students who also span the different fields, who are going to help the teams with each weeks’ challenge in exchange for a stake in the prize at the end of the competition!

The Week One Challenge

After a brief from Andy Goodman, the students had to begin forming their teams. Provided with panels which had the letters of their field on them—B-business, A-Arts, S-Science and E-Engineering—students wrote their names on them and pitch themselves by answering questions such as:

Why would you be a useful member of a team?

What can your subject contribute?

What are your strengths/skills/experience?

What are your unique selling points?

As the students mingled around the room to find their new partners, they had to sell themselves to other potential members, highlighting their strengths and backgrounds. As the teams formed, their boards linked up together to make a tetrahedron.

Once the teams were formed, the groups had to then work together to sell their attributes as a team to the postgrad facilitators. By the end of the night, the students had a team of interdisciplinary students and an exciting challenge ahead of them. Each student within the teams were given keywords to brainstorm over the coming week:

Keywords for brainstorming!

Business-market, price

Arts-user and story

Science-memory and emotion

Engineering-instrumentation and value

Hopefully next week, students will return to Pontio full of ideas of ways to make North Wales more memorable…it will be interesting to see how their backgrounds and experiences compliment each other over the weeks!

To learn more about the groups progress week by week, visit our Twitter account:

In what ways do you think tourism businesses could make North Wales more memorable to tourists? Leave your comments below!

Week 7- Its not about the money- or is it?

During EbD the teams have been collecting creative currency, for attendance and homework. At the end they had a possible maximum of 400, as each member got ten for attendance each week and ten for doing homework tasks. However the teams were at a loss about how the currency would be used, and what it meant when they had it. In the meeting before the session the facilitators discussed how the currency could be used earlier on to give the students a greater idea of the value. We discussed if the teams could see their balance every week, or if they had to report it themselves would this influence their motivation. One thing everyone agreed on was that currency shouldn’t replace the intrinsic motivation for completing the work over the weeks.

This week the teams used their currency to buy resources for their final presentations. They were able to buy screens, projectors or posters to enhance their exhibition space for after the presentations for the judges’ question time. The teams were also able to buy expert knowledge to add to, and refine their ideas. I encouraged this weeks’ team to think of their ideas and any specific questions they needed answering, what they could do themselves and what they needed help with. After deciding which slots they needed they developed their questions, before they went down to the consultancy. When they came back they did have more questions than they started with, however these were questions they hadn’t been in a position to ask before so they did feel more confident.

The last hurdle!

This week team Innovate took part in the dutch auction. They discussed and weighed up their options regarding which resources/consultant time they wanted to buy. In the end they bought the projector with their creative currency and spent the rest of their money on booked time with the consultants and academics.

After Innovate received their feedback from the consultants they spoke with me about what was on their mind and what course of action needed to be taken. It would seem that this team is worried that their idea might not make a big enough return on investment. This may be a cause for concern as it’s important that both parties receive value out of the product. On the other hand it would seem that the consultants really liked team Innovates idea, therefore this is in their favour.

My advice for Innovate is to ensure that their estimate is reasonable and their idea is kept simple. If they can demonstrate that there is strong interest in this product/service then this will give them a fighting chance of winning. It’s also important that they keep their idea simple and explain to the judges that it is indeed possible to build upon the product in the years to come.

It would seem that the general advice from all academics and consultants is to keep their presentation simple. Keep the judges interest with an engaging presentation and keep your message clear and simple. Practice your presentation and let others watch your video in order to receive feedback. This way you can ensure that you are communicating the right message.

Good luck Innovate!

Dutch auction this week

In the business world, available resources are typically limited. Therefore, strategic decisions need to be made on how best to allocate resources to meet the needs of the company and the demands of the customers.

This week, the teams must decide how to spend their creative currencies with the consultants. It will be very obvious which teams have met since the last EBD session and whether the teams are able to prioritise their needs accordingly. How should the teams spend their CCs?

I worked with Daffodil team this week and it was surprising to see that only one team member showed up. He seemed focused and did not look discouraged. I reassured him and he was able to get a slot with the consultant he wanted.

Hopefully some of his team mates return and they are able to give a fantastic presentation next week.

Tolu Oluwafemi

Week 7…Auction Night at EBD!

The penultimate week of Enterprise by Design is upon us, and boy has the time flown by! It seems like yesterday when our teams were completing small challenges, learning about tourism in North Wales, and presenting their first attempts at Pechka Kucha presentations!

Now, we are just a week away from the final challenge and the £5,000 in prizes. Tuesday night was a bit different from the weeks before, as it was…

Going once, going twice, sold! to the Advice and Resource Auction night for our teams! 


A night bidding at the auction…

Gone are the weekly challenges and brainstorm sessions for our teams at Enterprise by Design. This week, teams are bidding on some vital resources for the presentations next week, and booking consultancy sessions from the experts before they’re on their own.

Throughout the 7 weeks so far, teams have been accruing points for different things along the way, from weekly participation from all team members, to completing the homework tasks. With those points, teams were able to bid on things that could aid in their presentations, like TV stands, projectors, or printed posters.

It was also a chance for the teams to bid on consultancy slots with the experts who had been helping them along the way every week. The students bought time slots with the academics from different departments; Steffan from Creative Studies and Media, Iestyn from Computer Science and Electronic Engineering, Siwan from Business, and Gareth from the School of Psychology; and, they could buy time with tourism, tech, and business experts including the representatives from Rib Ride and Zip World.

Each expert has the knowledge and expertise that could tell the teams how to improve their ideas. The academics and experts provided their honest opinions on the plans the teams had come up with. Depending on what kind of advice the teams needed to prioritise, such as how to create a memorable and persuasive argument in the presentation (Gareth), how to make their concept commercially viable (Siwan), or how to determine the technical feasibility (Iestyn) of their concept, the teams would go to specific experts first.

After a hearty meal of lasagna and carrot cake, students spent the rest of their evenings in talks with the experts, hopefully getting the feedback and guidance they need to really make an impact with their presentations next week.

Final Advice from the experts

The experts gave their final advice to the teams, most importantly to keep things simple. The teams only have a week left to solidify their ideas and present concise, engaging presentations that will wow the judges and get their ideas across clearly. Students were also encouraged to think about the reasons why they themselves would enjoy the product they are developing, and really think hard about why what they’re offering is a unique asset to the wellness and adventure tourism industry in North Wales.

One of the biggest challenges the teams faced during their meetings with the experts was really figuring out just how much their idea would cost the companies, and how much profit they were estimating the companies would make in return. Though many of the ideas students came up with were fun and engaging, many of them could end up costing the companies more than they would make. The experts reminded the students that their concept may not cater to every demographic and every tourist, but thats okay… the winning group will hopefully get to develop their ideas further with Rib Ride and Zip World!


Homework for next week:

There is none! Next week is the finale week and the winning team will be announced Tuesday, 20th March, 2018! Check back with us next week for our final short blog unveiling the 1st-3rd place teams and their winning concepts.

Money is Money

In a conventional view, money is physical and valuable. People use it to get what they want. On the other hand, people learn from that nothing is free. Money is not just narrowly defined as either notes or coins, actually it is kind of tools to measure the value of the goods and service; in turn, the effort that you have made to get this good and service. Put in the other words, the value of the good and service is equal to the opportunity cost. Based on this logic, the item why you think it is expensive or it is worthy to pay such a lot to get it, it is because its opportunity cost. For example, why the “ready to eat” is much more expensive than the raw food. The money you pay is not only for the food itself, but also the time that you would spend on cooking, the taste you would enjoy, the risk that you screwed up cooking, etc. Regarding the time you saved from cooking, you could invest on your work, with your family, or other things that much more worthy. The pleasant taste and the risk you avoided will endow you with a good mood and productive work. These opportunity cost would motivate you to pay this amount of money to buy this item, while motivate you to make more money to lead a better life.

Move back to the currency introduced in EBD, it does not really matter if it is physical or not, as nowadays, it is no longer a case following the emergence of crypto currency, digital banking. I would say, the opportunity cost for participants to get the credits is almost effortless. On the other hand, they are not informed what kind of “product” they could buy with these credits. So they cannot measure the value behind the  “product”, that is, they cannot identify the benefit they can get from it. It makes sense, no motivation that participants are not well engaged in doing homework or building their knowledge during the workshop. Besides, participants didn’t realize that these credits could be kind of tools helping them to gain extra advantages than other competitors, enabling them to win the prize in the end. To ensure credits taking its role , bearing in participants’ mind, these credits should be used very often when they are “building the blocks” through the sessions. In my opinion, at the end of every session, the participants can use the credits they earned to “buy” the tricks from advisers, professionals, or the managers from the company, which helps the team to build better knowledge base into the project, and which only hold it down within the team, rather than among all teams. We will expect at the end of final presentations, some of teams will stand out with solid ideas.








Consultancy Week: How to Sell the Simplistic Solution to Succeed

Imagine this scenario…

You have collected 400 creative points over the course of the process. You now have the opportunity to spend these points on scarce resources and consultancy. But a TV starts off at 400 points, with immense demand. And you need sessions with three different consultants to help provide insight for your team’s idea. Do you spend very little money on a table stand and spend most of our money on consultancy? Maybe we don’t need to speak to every person as we have the best idea in the world, but we just need a way to stand out for the judges next week, to buy a large TV screen for our exhibition stand. Although, we probably do have to speak to Gareth about communication, Swain about our business model, Phil about the wellness tourism sector and Cameron about the technology involved in our idea. Should we buy out 40 minutes of Gareth’s time or should we saviour that money for a better stand?What should we do? We only have 1 minute left to decide!

This is how everyone was thinking and consolidating on Auction and Consultancy week. It is the battle of understanding what takes priority for your team, especially under scarce supply, limited funds and against 11 other competing teams.

It is all about understanding the value of the creative points, something that has been very little understood under this week. Every team is assigned homework after every week’s session. This is to not only help and guide the teams to prepare for the next upcoming week, but also give more time for the teams to really work together and build upon their work in the session, as sometimes 2 hours is not enough.  For completing this work, each member can be awarded 10 points; 40 points per team, per week. This helps incentives doing the work. Except, without receiving the rewards themselves and not knowing what the creative points can buy them, the currency’s incentive salience and value is diminished. And this is what the postgraduates have been discussing this week, to understand what is the best way to rework the currency system to reward teams for their efforts on a weekly basis without replacing their intrinsic motivation.

One possibility has been to have a current creative currency and a potential creative currency system, to illustrate what teams have earned and what they could have achieved. Additionally,  another point raised is that the value of these points could be established earlier in the process. For example, in Week 3, there could have been an early intervention or consultancy week to guide remove any uncertainty or to clarify ideas and thoughts the teams may have had, only provided by spending creative currency. As this is an competition, the team’s collective effort and actions should be rewarded and thus, would have more points than other teams for which they can buy more resources and expertise. However, this does not mean other every team is disadvantaged, as they also had the same opportunities to earn the same amount of points. Therefore, the more effort and intrinsic motivation the team has, the more collective points they earn and can spend.

This is always an exciting and high-pressured event in the Enterprise by Design process. However, it is also full of complexities and uncertainty. Hopefully now after having invaluable expertise and buying scarce resources, all the teams will direct all their efforts to the final part of the process; the final week where the winner of £2500 seed fund will be announced!